Holiday Spending Statistics for 2020

Rather than shopping in department stores and visiting Santa at the mall, this year’s holiday season is going to look a little different. You’ll likely be spending more time with your closest loved ones and exchanging gifts you ordered online. With the events of 2020, many have experienced unexpected changes in employment, income, and even health so the holiday budget is top of mind. To figure out what gifting budgets may look like this year, we ran our own holiday survey and collected 26 holiday spending statistics.

In 2019, roughly 729 billion dollars was spent during the holidays. This topped the charts, making it the biggest holiday season. This number may come as no surprise when you account for everyone on your shopping list. From your coworkers to family, holiday budgets can stretch thin to accommodate for everyone.

Wondering what others are spending on holiday gifts? Keep reading for our … Read the rest

Kamala Harris Reaches Out to Nurse And Frontline Workers On Thanksgiving

Vice President-Elect Kamala Harris has been extremely busy lately and she hasn’t even been sworn into office yet.

Last week, the California senator called a Bay Area teenager named Tyler Gordon after he posted a mural he painted and it went viral on Twitter. Over the weekend, Harris continued to reach out to a nurse in Chicago who is on the frontlines of the fight against the coronavirus. After speaking with the nurse, Harris shared the conversation on her Instagram account.

Earlier today @DouglasEmhoff and I called Talisa, a registered nurse in Chicago, and a few of our nation’s frontline workers to thank them for everything they have done in the fight against COVID-19. We won’t be able to get through this without them.

 

View this post on Instagram

 

A post shared by Kamala Harris (@kamalaharris)

Bonnie Castillo, RN, who is Executive Director of National Read the rest

Apple Went Too Far With iPhone’s Water-Resistance Claims, Says Italian Regulator

The Italian Competition Authority fines Apple 10 million Euros for misleading claims about how it determined iPhone water resistance.

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This story originally appeared on PC Mag

Apple went overboard when promoting the iPhone’s water-resistance capabilities, according to an Italian government regulatory agency.

On Monday, the Italian Competition Authority fined the company 10 million Euros ($12 million) over the iPhone’s water-resistance promotional messaging, which it called misleading. 

The regulator’s main problem is how Apple told consumers the products could survive a drop in the water—from a depth of 1 to 4 meters depending on the iPhone model—for up to 30 minutes. The promotional claims were posted on Apple’s Italian website, and used in TV commercials and on social media; footage showed an iPhone getting blasted with water from all sides.  

However,

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Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

How Ed Hennings Went From 20 Years In Prison to Sought After Business Man and Motivational Speaker

First degree intentional homicide is a Class A felony which results in a sentence of life imprisonment if convicted. This is the charge Edward L. Hennings originally received twenty-four years ago. Unlike most charged with such a serious offence, however, Hennings has not only found freedom outside of a cell, he also escaped the lifestyle that got him there and is now a respected business man, author and sought after motivational speaker. His story is one for the books, and the 180 mindset shift Ed Hennings made is one all should lean in and take note of. Every story worth reading, however, has a rising action that leads to conflict and Hennings’ began in his teens.

At the age of 19 Hennings started selling drugs, sharing that while he was doing pretty good in school, he got impatient. The thought of having to wait four more years before he could … Read the rest

Great Apps to Support Independent Sellers This Holiday


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This article was written by Raqhelle Milbrooks, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT powered by Assemble is a freelance-matching platform leading the future of work. If you’re struggling to find, vet, and hire the right freelancers for your , Entrepreneur NEXT will help you hire the freelancers you need, exactly when you need them. From business to marketing, sales, design, finance, and technology, we have the top 3 percent of freelance experts ready to work for you

We are a month away from 2021 and the holiday season is here. Similar to early 2020, many individuals including your employees, will avoid the hustle, bustle and unpredictability surrounding in stores during Covid-19. makes it easy to shop safely online, which according to NPR, proved to be

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Gratitude in A Difficult Year

This year took so many twists and turns we haven’t been able to keep count– often leaving us in complete overwhelm with a whirlwind of thoughts and emotions. Grief, anxiety, and sheer disappointment are just a handful that comes to mind when we reflect on the endless amount of curveballs life has thrown over the past year. Tragedy and loss plagued the entire world, leaving us speechless day after day. Despite the darkness that loomed for what seems like an eternity there has been an outpour of positives that we can’t forget to remember. As 2020 quickly comes to a close, let’s take the time to decompress and reflect on the happier moments we were lucky enough to live through and witness. Even though Thanksgiving may look less traditional than previous years, we still can readily name some things that shift our hearts to a place of gratitude.

Family first

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Faizon Love Sues Universal For Racial Discrimination For Omitting Black Couple From ‘Couples Retreat’ Publicity Posters

The seeds of racism were planted in Hollywood many years ago, but it still bears the fruit of it today. According to The Hollywood Reporter, actor Faizon Love has filed a lawsuit against Universal for leaving him and his “wife” co-star Kali Hawk off posters promoting the 2009 movie, “Couples Retreat.” Love and Hawk was, coincidentally, the only couple that wasn’t white.

According to the lawsuit Love filed, he stated he was “aghast” when finding out that Universal included him and Hawk in the domestic movie poster but, took the couple off for the international version.

“Universal Studios had no problem featuring Black actors in the comedic film,” it says in the complaint. “But when it came to publicizing the film to international audiences, Universal Studios chose to segregate the motion picture’s White and Black actors… Rather than enjoy maximum visibility with the film’s release, Mr. Love was demoted … Read the rest