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Venturing into an endeavor that will require millions — if not hundreds of millions — of dollars in fundraising is daunting for anyone, especially in today’s economic climate. Investors, more than ever, want a “sure bet.” While risk can never be fully mitigated, investors will be looking for business deals and people who have a clear, unfair advantage in the market and have a strong chance at security in uncertain times.
But this isn’t necessarily new news. Although things might feel more unstable than usual, investors always want reassurance that they’re making a good investment decision. The more that you’re looking to raise, the more you need to provide this sense of security to investors in order to meet your fundraising goals. Here a few key principles that can ensure more luck in conversations with