As our lifestyles and budgets have drastically changed since the start of the COVID-19 pandemic, many of us have found ourselves spending less and saving more. With the personal savings rate in the US hitting a record high of 33 percent, it’s clear that consumers’ priorities have shifted. We decided to dive into Google search data to figure out which long-term savings goals were most important to people in different states across America.
To find out, we compiled some of the top Google searches from the SEO analysis tool Ahrefs related to saving money. Then, we picked five of the top savings-related terms over the last 12 months to analyze using the tool Google Trends, allowing us to determine Americans’ savings goals in different states. These top goals included saving for a car, college, house, retirement, and an emergency fund. We showcased our findings in the illustrations below.
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