Under the Influence: 40% of Americans Have Purchased Something Seen on Social Media

Social media has wormed its way into most aspects of our lives. It’s how many adults make friends, find dates, and even build career networks. It’s a virtual portfolio of our personal and public selves, and of course many of us want to show our best online. Which presents the question — how do you influence others, and how do others influence you on social media?

More than a third of Americans admit that social media has influenced their spending habits and that they overspend to keep up with their friends’ fun. Meanwhile, 64 percent of Americans are wondering how their friends can afford the expensive trips and trends they’re sharing online.

Online shopping has seen significant gains since the start of quarantine in the U.S. Recent reports find that 40 percent of consumers have increased their online spending to some degree. Food is the most popular item bought Read the rest

How to Find the Right Idea for Your Side Hustle

Use this method to start generating ideas that align with your passion and skills.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.

There’s nothing I’m more passionate about than helping entrepreneurs find success. I’ve worked with countless individuals interested in starting their own business or side hustle, and there’s one other BIG question I continually get – and I bet it’s not what you’d think it is. (At least, it isn’t what I thought it would be!)

The question that keeps emerging in one way or another is this: 

“How do I find the right ?”

So many ambitious, self-motivated, and intelligent people have a desire to start something new but they are convinced that in order to be successful, they need a big, impressive idea.

To find

Read the rest

Africa Business Travel Do’s and Don’ts Amid COVID-19

As COVID-19 wreaks havoc across the globe, business and lifestyle tourism-dependent regions are suffering exponentially. Africa is one glaring example, with South Africa propelled into the global top 10 for coronavirus infections. It reportedly has surpassed the United Kingdom in cases.

For its part, the tourism and industrial sectors in North Africa will likely be hardest hit by the COVID-19 pandemic, according to the African Development Bank’s 2020 edition North Africa Economic Outlook report.

Even as the continent contends with pandemic concerns, there are still throngs of business travelers who need or desire to visit the region in the near future. Many are doing diligence to discern if, when, and how to go about scheduling a business trip to this tourism hotspot.

To help spotlight some top-line issues, I turned to entrepreneur and philanthropist Jay Cameron, executive director of Maximum Impact Travel. Cameron is one of the … Read the rest

3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website.

COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back marketing budgets. In the wake of COVID-19, nearly $50 billion globally has been pulled out of the advertising market.

But instead of killing advertising, the pandemic has forced a creative renaissance. Instead of relying on huge budgets and professional shoots, we’re seeing the rise of self-edited, lo-fi, and home-shot content. Whether you’re a small business owner or new entrepreneur, you can take advantage of these new low-cost marketing trends. Below, you’ll learn how large brands have adapted to this shift, and how you can implement what’s currently working for them into your marketing strategy.

Lo-fi/low-cost marketing trends are the new normal

Big budget commercial shoots are nearly impossible to do right … Read the rest