Design Principles: What, Why, and How

This article originally published on Media Temple’s blog.

If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.”

So, how do we maintain some semblance of order when we’re forced to continuously evolve?

For UX, Creative, and even wider business teams, establishing brand-specific design principles can go a long way. By crafting experiences based on these foundational guidelines, you ensure that even the most agile, experimental ideas stay rooted in your brand and why users embrace it.

What are design principles?

Design principles are foundational ideas for building experiences, guiding everything a design team creates. They sit toward the top of your “design thinking” or “design system” activities, and capture big broad concepts, often represented with a single word or short … Read the rest

I Dropped Out of College: My Student Loan Repayment Options

No one intends to drop out of college. If you show up to campus for your freshman year, chances are you plan to graduate in four years and use your degree to land a job. Maybe you even have the whole thing mapped out, step-by-step.

But then life happens. Whether it’s a family emergency, deteriorating health, stress burnout, or just the realization that college isn’t the right choice, plenty of people choose to drop out of their university every year. The problem is, your student loans don’t go away just because you never ended up with a degree.

So how should someone in this position approach student loan repayment? Are there any unique considerations to take into account? Here’s what you need to know.

Choose an Income-Based Repayment Plan

If you have federal student loans, you’re eligible for the same repayment options available to borrowers with a degree.

You may … Read the rest

How Gen Z Is Transforming Digital Marketing


5 min read

Opinions expressed by Entrepreneur contributors are their own.


. Short sentence, long conversation. Gen Z is the that digital marketers need to start homing in on, and the only effective way to do that is through social media. 

The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy , but it’s not going to be nearly as effective in the future. 

That’s not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity of them has been declining ever since. On average, 0.8 percent of people actually click on display ads, and 50 percent of those clicks are accidental. 

That’s a terrifying number, especially when you consider how much money you might be putting into those display ad marketing campaigns. What

Read the rest

Former President Barack Obama Eviscerates Trump at Philadelphia Rally for Biden

Former President Barack Obama did not hold back in blasting President Donald Trump in a speech with a combination of truth and sarcasm.

Ahead of Thursday’s debate, Obama let out four years of frustration in a scathing attack at a Philadelphia drive-in rally for Joe Biden that is sure to upset Trump. Obama was quick to attack Trump for abandoning the people he was elected to serve.

“He hasn’t shown any interest in doing the work, or helping anybody but himself and his friends, or treating the presidency like a reality show that he can use to get attention and by the way even then his TV ratings are down, so you know that upsets him,” the former president said to the sounds of clapping and horns honking.

Obama also went after Trump’s lackluster coronavirus response which has led to thousands of deaths and months of despair for Americans.

“At … Read the rest