5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked, never thinking you could be a target. The sad truth is that hackers and scammers don’t attack websites for personal reasons.

They do it for the thrill or for economic gain.

 

With that in mind, how do you protect your small business website from lurking hackers? These cybersecurity tips for small businesses can help.

5 cybersecurity tips for your small business website

As a small business owner, you are an expert on your products and services. No one expects that you’re a master of web security, which is why small business websites are particularly vulnerable to an attack.

Whether you’re a dog walker, an HVAC … Read the rest

How to Increase the Lifetime Value of Your Online-Course Students

Three pieces of advice that will help increase retention rate and generate worth that exceeds your customer-acquisition cost. 

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


Most course creators put the majority of their focus on a course’s successful launch. Who can blame them? “The Launch” has a considerable amount of expectation behind it. However, when crunching the numbers, something surprising emerges: The launch is not actually the primary determining factor of a course’s success. Rather, it’s its lifetime value. Statistics from FieldBoom show that the cost of finding and onboarding a new customer can be up to five times as much as re-selling to an existing customer, eaning that if you want to keep profit high, nurturing your current customer base (or, in this case, student base) is

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Self-compassion: The only thing holding you back from mastering your money

Regardless of how much experience you have with managing your finances—be it decades or days—a common psychological challenge I see when it comes to managing money is low self-esteem. Psychological research suggests that people with high self-esteem focus on growth and improvement, whereas people with low self-esteem tend to focus on not making mistakes in life. So, the key challenge for most when it comes to managing money is figuring out ways to boost self-esteem so that growth and improvement can happen.

This is where self-compassion comes in. Self-compassion is the act of being less critical of yourself and potential shortcomings. It’s also a form of optimism that takes shape by giving yourself permission to relax a little bit. In fact, I would argue that self-compassion is not only a key skillset for financial improvement, but also for overall quality of life. Here are five strategies for practicing self-compassion today:… Read the rest

Trump Hits Biden on Raising the Minimum Wage

‘How are you helping small businesses when you’re forcing wages?’ asked the president in last night’s debate.

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1 min read


In last night’s debate, President Trump attacked Joe Biden when the former vice president said he would favor raising the minimum wage to $15 an hour.

Related: How Joe Biden’s Tax Plan Could Affect Small-Business Owners

“How are you helping small businesses when you’re forcing wages?” Trump asked Biden. “What’s going to happen, and what’s been proven to happen, is when you do that these small businesses fire many of their employees,” Trump added.

When debate moderator, Kristen Welker, brought up that Trump has also said that he would consider raising the federal minimum wage to $15 an hour, the president responded: “I would consider it, to an extent,” adding,  “But not to

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50 Cent: ‘I’m Packing My Bags’ If Trump Loses Election

Curtis “50 Cent” Jackson, who is known for his witty and sometimes controversial social media posts and his Power series on STARZ, has been speaking up a lot about the upcoming presidential election.

After endorsing President Donald Trump over former Vice President Joe Biden due to Biden’s tax plan for the wealthy, 50 Cent has made another revelation that is shocking his followers, whether he is serious or not. The rapper took to Instagram and stated that if Biden wins the election, he is packing his bags.

 

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@arimelber explain 62% to me. I’m packing my bags everybody that has money is gonna move. #bransoncognac #lecheminduroi

A post shared by 50 Cent (@50cent) on Oct 20, 2020 at 8:35pm PDT

On Monday, Jackson shared posts on his Instagram account blasting presidential candidate Biden’s tax plan proposal, while encouraging his followers to vote for Read the rest