Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close her doors in Tucson, Arizona for a few months, she’s been on a forced march to the web. And that has saved her business.
Today, she and her business partner, Hilari Ross, offer Zoom-based versions of their workshops, on topics such as apron painting and macrame. They’ve also opened an improved online store to sell the 5,000 or so products they stock from local artists, including things like greeting cards, notebooks and puzzles, each of which they photograph and then upload to their site.
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“It was definitely a big to-do to move everything online. But we’re very adaptable people. We’re going to be okay,”