A quick guide to TikTok marketing for small businesses

The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts.

Right now, TikTok is emerging as one of the most popular and powerful social media platforms on the planet. While young Gen Zers were once the main TikTok demographic, as the popularity of this short-form video sharing platform grows, droves of millennials are also flocking to the platform.

Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential.

To help guide you to social media success, we’ll look at a mix of practical TikTok for small business marketing tips.

But, before we do, let’s consider why TikTok is so important right now.

Why is TikTok marketing so important?

As a … Read the rest

Zero-Based Budgeting: The Ultimate Guide

When you create a budget that works for you, you gain a sense of peace and freedom that comes with taking ownership of your finances. Although there are many approaches to budgeting, certain systems prove to be more effective than others. Zero-based budgeting is an easy and reliable method to achieve your financial goals. The concept of zero-based budgeting is simple: When you create your budget, you assign a role for every single dollar of your income.

By knowing exactly where your hard-earned cash is going, zero-based budgeting eliminates uncertainty and increases confidence in your financial decisions. Could a zero-sum approach to budgeting be the key to helping you regain your financial freedom? We’ll walk you through the specifics of this detail-oriented budgeting method so you can decide if it’s the right choice for your situation.

What Is Zero-Based Budgeting?

In short, zero-based budgeting is when you allocate every … Read the rest

2020 Battleground States Poll Tracker: See Latest Results

See where the 2020 races currently stand based on multiple polling results and expert insights.

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It goes without saying that this has been one of the most contentious races in presidential history. Nearly 100 million voters cast their ballots early, which is more than two-thirds of the total number of votes in 2016. Here’s a look at the polls and analysis from various news sources as Election Day finally hits.

Related: How Will the Biden Tax Plan Affect Your Small Business?

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Health Expert: Biden Would Enforce A Face Mask Mandate And Encourage More Testing If He Wins White House

With the cases of coronavirus rising to unacceptable levels and no vaccine readily available, there is a concern that a lot more people will become fatally infected by COVID-19. However, a health official says if former Vice President Joe Biden wins the presidential election, we would most likely see a face-covering mandate implemented, according to Yahoo Finance.

Dr. Ashish Jha, dean of Brown University’s School of Public Health, in an interview with Yahoo Finance Monday spoke about what a Biden presidency would mean for the current health crisis. He predicts Biden would bring about face mask mandates and have a greater investment in treatments and testing for the coronavirus.

“I think starting in January, you’re going to see a much bigger push towards testing, towards a national mask mandate,” Jha said.

The advancement to rely more on science leads Jha to believe that the Biden team would be more Read the rest