This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020.
Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario, you’re on your tablet or laptop and perhaps get distracted by an ad. Next thing you know, you’re considering buying a fun new item—because why not? You’re not alone; recent reports show impulse spending increased 18% during the pandemic.
The increase in online retail activity due to COVID-19 only further adds to impulse shopping. A new study found that more than one-third of consumers shop online weekly, a 28% increase from pre-pandemic rates. Another survey concluded similar results, estimating the impulse shopping industry reached nearly $45 billion this past year.
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Ecommerce businesses can increase revenue by designing and optimizing sites that cater to impulse shoppers, especially