This article was originally published on GoDaddy’s OpenWeStand.org website.
As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs.
- 75% of U.S. shoppers said they will shop online more for the holidays than they did in previous years. A similar number said they would browse for gift ideas online and not in-store.
- More than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year, according to Google.
- 47% of shoppers said they plan to use options to buy online, pickup in-store, or use curbside pickup.
However, given the year-over-year growth of online holiday sales, and the increase in ecommerce because of the pandemic, this shopping season might seem a little familiar.
Because we’re dealing with a COVID-19 holiday … Read the rest