8 ways small businesses can be profitable during the 2020 holiday shopping season

This article was originally published on GoDaddy’s OpenWeStand.org website.

As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs.

  • 75% of U.S. shoppers said they will shop online more for the holidays than they did in previous years. A similar number said they would browse for gift ideas online and not in-store.
  • More than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year, according to Google.
  • 47% of shoppers said they plan to use options to buy online, pickup in-store, or use curbside pickup.

However, given the year-over-year growth of online holiday sales, and the increase in ecommerce because of the pandemic, this shopping season might seem a little familiar.

Because we’re dealing with a COVID-19 holiday … Read the rest

Forward-Thinking Brands Are Turning to Plant-Based Soups

7 min read

Opinions expressed by Entrepreneur contributors are their own.

When you’re sick, or cold, or just tired, there’s nothing better than a bowl of . And chicken noodle isn’t the only option on the menu.

It’s pretty remarkable to think about: an entire meal contained in one can of liquid. It’s little wonder Andy Warhol found beauty and fascination in ready-to-eat soup, an early figure in the convenience food industry. And in a way, not much has changed since the 60s. Consumers are living increasingly busy lives, and their interest in fast, ready-to-make meals only continues to grow. Soup, over a $16 billion market globally as of 2018, continues to grow steadily in value.

But the contents of that can continue to shift with the culture. More and more, consumers are looking for products that are not only convenient, but conveniently nutritious. In

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Homeless Student From Florida to Graduate High School as Valedictorian of His Class

Martin Folsom, an 18-year old high school senior student from Florida, is graduating as valedictorian of his class despite the challenges of being homeless over the years.

“It’s been a rocky road, a lot of hardships. But seeing myself now about to graduate, about to go to college — it feels good knowing all the stuff I’ve done was worth it,” Folsom said in a video featuring the 2020 graduates of Duval County Public Schools.

Folsom, who is graduating from A. Philip Randolph Career Academies in Jacksonville, says that he wants a better future for him and his family and it is what inspired him to strive harder to finish as valedictorian.

Aside from excelling academically, Folsom also served as the president of the class from his freshman to senior year. His classmates turn to him if they need help and trust his advice.

Folsom is very grateful for his … Read the rest