How to create a holiday gift guide

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are typically a time of spending money on the perfect gifts for loved ones.

As a blogger or ecommerce business owner, you can cash in on the fun by helping your website readers find those gifts and make a nice profit as your reward for aiding them in their quest to find that perfect present. With that in mind, I’m sharing all you need to know about building a useful gift guide below. There’s a lot to unpack, so let’s dive in!

Steps to create a holiday gift guide

There’s more to developing a holiday gift guide than throwing together a list of ideas and linking … Read the rest

Understanding Debt Settlement Letters

If you’re unable to pay back a large amount of debt, you might be interested in learning more about debt settlement. Debt settlement works to negotiate with your creditors to forgive all or part of your debt. Throughout this process, communication is usually done with written letters. Written letters work best to convey the clear and detailed terms you have for your creditor.

A debt settlement letter is a written proposal for you to offer a specific amount of money in exchange for forgiveness of your debt. These letters address why you’re unable to pay the debt, how much you’re willing to pay now, and what you would like from the creditors in return. Working through the proposal is how both parties determine the terms and agreements of the debt settlement exchange.

What Is Debt Settlement?

Debt settlement is the meticulous process of negotiating terms with your creditors, in hopes … Read the rest

The 4 Key Differences Between Thought Leadership and Content Marketing

7 min read

Opinions expressed by Entrepreneur contributors are their own.

Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads. 

Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and study, which is my main point of reference for this article.

Related: 10 Tips on How to Become a Thought Leader

1. Content marketing is top-down; thought leadership is peer-to-peer 

First, content marketing is typically a top-down method, irrespective of whether the authoring party is trying to sell to business

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Nick Cannon, John Hope Bryant, and Other Business Leaders Kick Off The Black Enterprise Entrepreneurs Summit

Powerhouse entrepreneurs Nick Cannon and John Hope Bryant were among the business leaders who kicked off the Black Enterprise Entrepreneurs Summit on Thursday, sharing insight and strategies for business owners to navigate the market at this time of uncertainty.

The two-day virtual conference, which was hosted in partnership with Nationwide, was designed to accelerate the growth, profitability, and scalability of Black-owned businesses. Whether operating a B-to-C enterprise or B-to-B company, attendees were empowered with the tools to achieve higher levels of success at the virtual event. This year—the first virtual conference in its 25-year history—included several new elements, including live chats with speakers and experts and an interactive Business Opportunity Showcase, which gives participants access to coaching, mentorship, and networking opportunities.

“Make no mistake, the COVID-19 pandemic may have forced us to physically distance from one another, but it could not diminish our resolve to both celebrate and elevate Black … Read the rest