Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there are many more benefits to creating a Google My Business profile.

Learn more about how to leverage Google My Business, including the types of information you should add, and why it’s important for you to prioritize.

Understanding the value of a Google My Business profile

Google My Business has become increasingly useful as customers turn to the search engine for local information. In fact, 90% of consumers used the internet to find a local business between 2018 and 2019 with 33% looking every day, according to a recent Bright Local survey.

As our world turns increasingly digital, this … Read the rest

Credit Card Payoff Calculator: When Could You Reach Financial Freedom?

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Why Being Resilient Is the First Step to Growth

Going through a crisis isn’t easy, but it often leads to transformation and lasting success.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


. It’s the word of the moment — possibly the word for all of 2020, after COVID 19, of course.

As we continue to attempt a recovery from the sucker punch of the coronavirus, we’re reminded again and again that we have to be resilient. Despite being knocked down physically (if you contracted the virus), financially, emotionally, professionally, and personally by this planetary scourge, we’re urged to get up, yet again, and get back in the game. 

Yes, it’s exhausting. But it’s good advice, as far as it goes. We must dig deeper, each and every time, to stand up and fight this thing. Only we can’t stop there.

Today offers this: “Resilience is about getting through pain and

Read the rest

Byron Allen Discusses His Upbringing, Being A Media Mogul And His Future With Black Enterprise

Media Mogul Byron Allen sat down for a virtual chat with Black Enterprise President and CEO Earl “Butch” Graves Jr. for the opening remarks of day two of the 2020 Black Enterprise Entrepreneurs Summit. The two men discussed Allen’s childhood, his career, how he became a media giant, and his plans for the future.

Allen owns Entertainment Studio’s Networks, a collection of ten 24-hour networks, including The Weather Channel. He also owns the Black news platform The Grio while his Allen Media Group owns big four stations in California, Oregon, Indiana and Minnesota and other states.

Allen, who was born just over two weeks after his mother’s 17th birthday in Detroit, Michigan, said he got his work ethic from watching his dad work for The Ford Motor company and his grandfather work for Great Lakes Steel for over 30 years.

“I just had a very good childhood,” Allen … Read the rest