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Avoiding Investor Mistakes

Many new investors have started investing, either through a traditional securities brokerage or with one of the new “app” based brokerage firms. No matter how long you’ve been an investor, or whichever firm you choose to buy your investment from, investor mistakes occur.

Mistakes generally fall into six categories. We’re going to break down what these categories are and how to avoid these mistakes.

Don’t just look at the short term 

Short term performance is speculative. It’s long term performance that tells the complete story of an investment. While we may be tempted to invest in something that has had good short term performance, longer-term performance measures such as total return (capital gain plus dividends) are better indicators of an investment. While past performance is no guarantee of success, it is often all we have to go on.

Review the financials of the company you want to invest in and … Read the rest

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Walmart and North Carolina A&T State University Launch New Education Initiative For Black STEM Grads

Walmart is teaming up with the country’s largest HBCU institution, North Carolina A&T State University, to make a difference for Black graduates and professionals working in STEM. The two announced their collaboration for the launch of the Equity in Education Initiative.

Walmart will be investing $5 million into the new program with the goal of increasing the number of Black graduates in the fields of engineering, business, and other professional disciplines. The initiative will include scholarship support, leadership counseling workshops, and support academic performance.

“We applaud Walmart’s commitment to the Equity in Education program, allowing us to bring the Black Male Initiative to a broader group of N.C. A&T students,” says Crystal E. Ashby, interim president and CEO of The Executive Leadership Council, in a press statement on the company website.

“We designed the Black Male Initiative with a specific intent of investing in and changing the trajectory … Read the rest

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5 Reasons to Stop Trying to Fit In


5 min read

Opinions expressed by Entrepreneur contributors are their own.


We’re all born with this innate desire to be accepted. To fit in.

The trouble is… when you try too hard to fit in, you lose a part of yourself in the process.

And what the world needs most is for you to be you – bold, unapologetic, thoughtful, creative, take-the-world-by-storm you.

Related: How Women Entrepreneurs Can Use Execution for Startup Success

Standing out is lonely. It’s awkward. It’s scary. But you have to be different to make a difference. I’ve never been someone who fit in very easily. I’ve always pushed the limits, took risks, and gone after whatever the heck I wanted.

When I was in grade school, I worried about fitting in.  But trying to be like everyone else made me unhappy. I wasn’t like everybody else. Instead of playing with dolls and

… Read the rest
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How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP).

Whether customers realize it or not, they use unique selling propositions to decide what to buy and who to buy from. When shopping for a new laptop, someone who values price may choose a more affordable option over a high-performance, high-price product. Or, a health-conscious customer shopping for new makeup may choose a brand that is all-natural versus a brand that uses chemicals in its products.

Customers use unique selling propositions to decide what to buy, so brands must use USPs to show customers why they should buy from them.

Let’s look deeper into what USPs are, why they are important and how to write a unique selling proposition that will attract and keep customers.

What is a unique selling proposition?

A … Read the rest