Holiday Spending Statistics for 2020

Rather than shopping in department stores and visiting Santa at the mall, this year’s holiday season is going to look a little different. You’ll likely be spending more time with your closest loved ones and exchanging gifts you ordered online. With the events of 2020, many have experienced unexpected changes in employment, income, and even health so the holiday budget is top of mind. To figure out what gifting budgets may look like this year, we ran our own holiday survey and collected 26 holiday spending statistics.

In 2019, roughly 729 billion dollars was spent during the holidays. This topped the charts, making it the biggest holiday season. This number may come as no surprise when you account for everyone on your shopping list. From your coworkers to family, holiday budgets can stretch thin to accommodate for everyone.

Wondering what others are spending on holiday gifts? Keep reading for our … Read the rest

Kamala Harris Reaches Out to Nurse And Frontline Workers On Thanksgiving

Vice President-Elect Kamala Harris has been extremely busy lately and she hasn’t even been sworn into office yet.

Last week, the California senator called a Bay Area teenager named Tyler Gordon after he posted a mural he painted and it went viral on Twitter. Over the weekend, Harris continued to reach out to a nurse in Chicago who is on the frontlines of the fight against the coronavirus. After speaking with the nurse, Harris shared the conversation on her Instagram account.

Earlier today @DouglasEmhoff and I called Talisa, a registered nurse in Chicago, and a few of our nation’s frontline workers to thank them for everything they have done in the fight against COVID-19. We won’t be able to get through this without them.

 

View this post on Instagram

 

A post shared by Kamala Harris (@kamalaharris)

Bonnie Castillo, RN, who is Executive Director of National Read the rest

Apple Went Too Far With iPhone’s Water-Resistance Claims, Says Italian Regulator

The Italian Competition Authority fines Apple 10 million Euros for misleading claims about how it determined iPhone water resistance.

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This story originally appeared on PC Mag

Apple went overboard when promoting the iPhone’s water-resistance capabilities, according to an Italian government regulatory agency.

On Monday, the Italian Competition Authority fined the company 10 million Euros ($12 million) over the iPhone’s water-resistance promotional messaging, which it called misleading. 

The regulator’s main problem is how Apple told consumers the products could survive a drop in the water—from a depth of 1 to 4 meters depending on the iPhone model—for up to 30 minutes. The promotional claims were posted on Apple’s Italian website, and used in TV commercials and on social media; footage showed an iPhone getting blasted with water from all sides.  

However,

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Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest