International Business

Some such firms may begin as export or import specialists, but eventually expand their operations to production of goods overseas. Also being a curator of content can demonstrate expertise.

business level strategies detail with commitments and actions

Today all entrepreneurs or small business owners know and respect the importance of a business plan. Building your company’s or business’ image among the public is the major thing that you need to concentrate on. You can try to influence the audience using various different ways and having a website of your own for your business or your company can be one of them. martine roch Creating a brand for your business by following various things that increase the brand value among the public. The office of your business should be very much appealing to the audience and the customers as it will also play a major role in influencing them. When you … Read the rest

Are You Wasting Your Money on PR?


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Contrary to what some publicists might tell you, not everyone is a good PR candidate. There are some industries that shouldn’t waste their money on PR. They will likely achieve more exposure by allocating their budgets to advertising or content marketing. 

At the same time, there are industries and businesses that are made for the media. Their expertise is needed in this complicated world and their insider knowledge gives us a deeper view of topics that impact our lives. If positioned correctly, these types of clients can consistently find themselves on the news. These are the best PR candidates.

I frequently hear friends and potential clients say getting a story on the news is a crapshoot. I don’t believe that. There is a strategy and approach that can improve your chances for exposure, but only if

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