Brand Building Isn’t a Happy Accident. Take This Steps to Find Success.


6 min read

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All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded before their spectacular demises. Or why, despite the endless void that is our current health and economic crisis, the rate of business applications in the U.S. has surged to a 13-year high, according to the Wall Street Journal.

Yes, the barriers to building a business are startlingly low, but the same doesn’t hold true for building a brand. Now, I know what you’re thinking: “Brit, aren’t ‘brand’ and ‘business’ synonymous?” I don’t think so. Businesses sell you stuff; brands make you feel stuff. Businesses can be created overnight; brands

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International Organizations Management

Much of what is communicated is implicit, or unspoken, and assumed to be understood through other cues. Focused Cost Leadership Strategy has all risks of Cost Leadership Strategy.

business development plan pdf

Developing a business is never that easy. Pre‐international stage. Companies with a product or service that incorporates the latest technology, is unique, or is superior may consider themselves ready for the international arena. The first strategy used to introduce a product to a foreign market is to find a way to export the product. At this phase, the firm adds an export manager as part of the marketing department and finds foreign partners. dragonfly business Share maintenance for a market leader involves two important marketing objectives. PR Smith’s SOSTAC® is a great template for structuring a business, marketing or digital marketing plans since it’s relatively simple and logical, so it’s easy to remember and to explain to colleagues … Read the rest

5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at the end of the tunnel and businesses are gearing up to resume normal operations. Brands are exploring all means to re-engage with their audiences and video marketing remains a viable tool for that engagement. 

According to a recent Cisco Annual Internet Report, 82% of internet traffic will be driven by video come 2022. But with the pandemic altering marketing communications, the dynamics of video marketing are no longer the same and corporate brands must adapt to the “new normal” to achieve favorable outcomes. 

Going forward, we take a look at the recent video marketing trends

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