Rachael Ferguson: A Proud Ambassador of Women’s Entrepreneurship Day Organization 

Up to 60{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} of Australians and 70{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} of Americans experience some form of repetitive foot pain, and the problem is growing around the world. Committed to make a positive impact, Rachael Ferguson, CEO at SynxBody is helping people to maintain active, healthy and pain-free lives. Her team has developed a 100{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} natural pain relief cream ‘Synxeaze’ which is set to hit the shelves of Australia around the middle of 2021, with expansion plans into the United States of America on track for 2022.

Rachael says, “As our product range continues to grow, so does our commitment to the biomechanics of your feet, ankles, knees and back. When your foundation is stable and functioning well, you’re well on the way to wellness. And that’s what we really want, for everybody.”

“I believe grit, determination, commitment and self-belief whilst maintaining a caring leadership approach and focus, are the key drivers in such

Read the rest

Google Maps to start showing eco-friendly routes

Google Maps will start directing drivers to routes it calculates to be the most eco-friendly based on a list of factors.

The search engine said it will highlight journeys that generate the lowest carbon footprint using mainly traffic data and road inclines.

Google said the feature would launch first in the US later this year “with a global expansion on the way”.

The new feature is part of its commitment to fight climate change.

When launched, the default route on the Google Maps app will be the “eco-friendly” option, unless users choose to opt out of it.

When alternative routes are significantly faster, Google will offer choices and let users compare estimated emissions.

“What we are seeing is for around half of routes, we are able to find an option more eco-friendly with minimal or no time-cost trade-off,” Russell Dicker, a director of product at Google said.

The search engine, … Read the rest

5 Lessons I Learned as an Accidental Entrepreneur

You don’t have to start a business to learn from my journey.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.




4 min read

Opinions expressed by Entrepreneur contributors are their own.


I like think of myself as an accidental entrepreneur. I originally set out to make innovation insights accessible for the greater good. But, nearly 15 years after publishing my first article, I sold a site that had more than 8,000 articles from around 400 contributing authors.

Along the way I learned a great deal of things, some the easy way and some the hard way. Here are the five key lessons I learned from my 15-year journey as a webpreneur:

1. Before turning a passion into a business, nail the business model

My website, Innovation Excellence, started as

Read the rest

Best-in-Class Franchise Consultants in 2021

With more than 700,000 franchise establishments in the U.S. alone, the franchise industry has been experiencing explosive growth and it only continues to flourish. At the center of this booming industry is the International Franchise Professionals Group (IFPG), a membership-based franchise broker network with more than 1,200 Franchisor, Franchise Consultant and Vendor members. Together, IFPG members guide aspiring business owners through the process of identifying and investing in franchise businesses. IFPG members change lives through franchise ownership; and they do it with one clear directive: with a candidate’s best interests as the top priority.

A disruptor in franchising, IFPG has received many accolades for its innovative approach and inclusive, family-like culture. For the last two years in a row, IFPG received the distinction as the industry’s top franchise broker network by Entrepreneur Magazine.

We interviewed Don Daszkowski, IFPG’s CEO and Founder who shared his insights on the industry and his … Read the rest

US threatens 25{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} tariffs on UK exports in row over Britain’s ‘unreasonable’ tech firm tax

The US is threatening to impose tariffs of up to 25 per cent on some UK exports as it retaliates over Britain’s new ‘unreasonable’ and ‘discriminatory’ tax on big tech firms.

The UK introduced a digital services tax last April in a bid to ensure search engines, social media platforms and online marketplaces pay their fair share.

But Washington believes the tax unfairly targets US firms and it is now pressing ahead with counter-measures as it applies the pressure to Number 10 to change course.

The increased tariffs on UK exports could be imposed on items like make-up, coats, dresses, shirts, ceramics, gold necklaces, air conditioning machines, furniture and game consoles.

The US is threatening to impose tariffs of up to 25 per cent on some UK exports as it retaliates over Britain’s new ‘unreasonable’ and ‘discriminatory’ tax on big tech firms

The UK’s digital services tax, first unveiled back … Read the rest

How to Ensure Opportunity and Equality for Women Entrepreneurs Beyond Women’s History Month

Reversing the pandemic’s devastating impact on women and gender equity will take a massive effort, which is why each one of us must take an active role if we are to succeed.

Grow Your Business,
Not Your Inbox

Stay informed and join our daily newsletter now!


4 min read

Opinions expressed by Entrepreneur contributors are their own.


This year’s International Women’s Day theme, “#ChooseToChallenge,” brings with it a heightened sense of urgency. This past year posed a unique set of challenges for women, especially Black and Latinx women, many of whom have carried the heavy burden of caregiving and put their careers on pause. As a result of the pandemic, women’s unemployment is four times higher than that of their male counterparts. For women entrepreneurs, the situation is just as dire. According to a recent Forbes article, “…just 26{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} of female founders reported having at least 12

Read the rest

3 IoT trends that tune the healthcare and fitness industry this year

The use of intelligent technology and the Internet of things in the healthcare system has been improving over the past years, with most medical companies all over the world looking to hire IoT developers consistently. The use of brilliantly crafted intelligent devices like smart insulin pens and asthma monitors, etc., in the hands of clients in need of them and enabling them to properly care and treat their health needs and quickly get help in emergency cases is a plus to this technology trend. In recent 2021, how is the IoT tuning and bringing about alternative forms and trends of medical treatment? Here are three primary examples of how IoT-connected smart devices facilitate medical treatment while preventing illness and aiding healthcare at the same time.

Virtual hospitals

Smarttech, connected medical instruments, and healthcare wearables allow creating hospitals ‘without walls’. These things enable treating the patient without going through rigorous conventional Read the rest

A 3-step plan to wrap up every quarter to Lead Beyond The Edge

As we reach the end of the first quarter of the year, it is time to wrap up this quarter impactfully: a time to pause and consolidate your learning before jumping into the next quarter and onwards.

I’m results-driven, and there is nothing more that I love than helping you reach your results. In my newly published Lead Beyond The Edge book, this is exactly what I do, and here I’ve put together a 3-step plan to guide you to wrap up this quarter, and indeed, every quarter after that, impactfully, so that you can start the next quarter strong.

1.1 PLAN to REFLECT

Where you are today is the direct reflection of the thoughts, decisions, and actions you took days, months and years ago, which actually means that where you will be tomorrow will be a direct reflection of the thoughts, decisions, and actions you are about to take … Read the rest

4 Key Reasons Local Businesses Fail When Using Google AdWords #LocalBusinessMarketing


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} on this book when you use code MARKET2021 through 4/3/21.

Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir offer four reasons why your Google AdWords campaign may be failing.

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of

Read the rest

The 7 Essential Elements Of A Winning Business Development Plan

At this phase, the firm adds an export manager as part of the marketing department and finds foreign partners. It invests in its own designers to achieve this.

international management group gmbh

If you are starting your own business it is important to come up with a business development plan. In international companies, the high failure rate of expatriates can be contributed to six factors − career blockage, culture shock, lack of cross-cultural training, an overemphasis on technical qualifications, using international assignments to get rid of problematic employees, and family problems. Retrenchment strategies involve a reduction in the scope of a corporation’s activities, which also generally necessitates a reduction in number of employees, sale of assets associated with discontinued product or service lines, possible restructuring of debt through bankruptcy proceedings, and in the most extreme cases, liquidation of the firm. First, the dynamics of a growth market – including the … Read the rest