Rachael Ferguson: A Proud Ambassador of Women’s Entrepreneurship Day Organization 

Up to 60{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} of Australians and 70{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} of Americans experience some form of repetitive foot pain, and the problem is growing around the world. Committed to make a positive impact, Rachael Ferguson, CEO at SynxBody is helping people to maintain active, healthy and pain-free lives. Her team has developed a 100{a09df0a7172ddbd410cbc83e52d18ea8893b7d066ec9e694b3e49f37d306c3bb} natural pain relief cream ‘Synxeaze’ which is set to hit the shelves of Australia around the middle of 2021, with expansion plans into the United States of America on track for 2022.

Rachael says, “As our product range continues to grow, so does our commitment to the biomechanics of your feet, ankles, knees and back. When your foundation is stable and functioning well, you’re well on the way to wellness. And that’s what we really want, for everybody.”

“I believe grit, determination, commitment and self-belief whilst maintaining a caring leadership approach and focus, are the key drivers in such

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Google Maps to start showing eco-friendly routes

Google Maps will start directing drivers to routes it calculates to be the most eco-friendly based on a list of factors.

The search engine said it will highlight journeys that generate the lowest carbon footprint using mainly traffic data and road inclines.

Google said the feature would launch first in the US later this year “with a global expansion on the way”.

The new feature is part of its commitment to fight climate change.

When launched, the default route on the Google Maps app will be the “eco-friendly” option, unless users choose to opt out of it.

When alternative routes are significantly faster, Google will offer choices and let users compare estimated emissions.

“What we are seeing is for around half of routes, we are able to find an option more eco-friendly with minimal or no time-cost trade-off,” Russell Dicker, a director of product at Google said.

The search engine, … Read the rest

5 Lessons I Learned as an Accidental Entrepreneur

You don’t have to start a business to learn from my journey.

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I like think of myself as an accidental entrepreneur. I originally set out to make innovation insights accessible for the greater good. But, nearly 15 years after publishing my first article, I sold a site that had more than 8,000 articles from around 400 contributing authors.

Along the way I learned a great deal of things, some the easy way and some the hard way. Here are the five key lessons I learned from my 15-year journey as a webpreneur:

1. Before turning a passion into a business, nail the business model

My website, Innovation Excellence, started as

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