4 Sneaky Ways to Easily Increase Your Brand Awareness

Increasing brand awareness or the level at which the brand is recognized by potential consumers is among any business owner’s top priorities. Without brand awareness, any business will struggle to grow and generate sales. Even if you aren’t a leading brand name in your industry, having a decent level of brand awareness can do wonders for your business. If consumers understand what your business offers, have an idea regarding what your ads look like, choose your brand over cheaper alternatives, and search for your brand or other branded terms in search engines, then these are all indicators that you are on the right track. However, reaching a satisfactory level of brand awareness is challenging, especially when it comes to saturated markets. This is why we are here to tell you 4 sneaky ways to easily increase your brand awareness.

Referral Programs

Boosting your business’ brand awareness doesn’t have to be … Read the rest

Brexit: UK ‘risks falling behind’ EU on workers’ rights

The UK is at a “real risk” of falling behind the EU when it comes to workers’ rights, the Trade Union Congress (TUC) says.

The union body said the EU had “various initiatives” in the pipeline which would improve standards once they became law.

But it said the UK had no similar legislation on the way.

The government previously said it wants to “protect and enhance workers’ rights going forward, not row back on them”.

The TUC’s call comes three months after a new post-Brexit trade deal came into force between the UK and EU.

Both sides have committed not to lower labour standards in a way that impacts trade or investment – but that does not mean they have to match each other.

Gap widening?

Nonetheless, the TUC said the UK had already failed to implement directives it agreed to while still a member of the EU, including:

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Rules To Setting Business Goals And Objectives

Will that plan work? Since its inception, the company has been growing and setting up its business presence in different parts of the world. It is also used to forecast future operations.

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Business development encompasses a number of activities, techniques, and strategies designed to improve efficiency and increase productivity in a business organization or firm. Some organizations focus on selling more products to the same customer. enterpreneurship This strategy works well for office supply companies and banks, as well as online retailers. By increasing the amount of product sold per customer, you can increase the average cart size. Even a small increase in cart size can have a significant impact on profitability, without having to spend money to acquire more new customers. This chapter describes the purposes, principles, and the general concepts and tools for business planning, and the process for developing a … Read the rest

The Airline Industry Will Release a Covid-19 Passport for Your iPhone Next Month

Barbados will accept the pass on flights from London starting on April 16th.

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This story originally appeared on Engadget

After successfully trialing it on an international flight between Singapore and London earlier this month, the IATA says it will release its Travel Pass app in mid-April. The software allows airline travelers to store verified COVID-19 test results and vaccination certificates on their phones. The trade association told Reuters it expects to make the app available to download on iPhone around April 15th, with an Android version to follow later.

Starting on April 16th, Virgin Atlantic plans to pilot the digital pass on its London to Barbados route. The Caribbean island will accept the app at its border, making it one of the first countries to admit a digital pass instead

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