By increasing the amount of product sold per customer, you can increase the average cart size. Globalization will continue rapidly, but the U.S led world order is getting diminished.
international management journals
To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. Market development means the company sells its existing products in new markets to expand its customer base. There are various ways to implement this strategy including entering new geographical markets, developing new product dimensions, cooperating with new distributors, or price discrimination (Robbins & Coulter, 2012). martine roch When it was founded, Cobra Beer’s primary market was customers in the UK. However, throughout the years, it has established its presence in several other markets. For instance, in India, the company partnered with Mount Shivalik Group, an independent brewer in the country, to manufacture its products in India and serve the local market. The … Read the rest