How to create an advertising campaign on Instagram

There are a few things that you need to know if you are looking to create a successful advertising campaign on Instagram. Firstly, you need to have a verified account with at least 10 000 followers and you need to have an engaging bio that will catch the customers’ attention. Second, you can make use of paid advertisements or collaborate with influencers who have a large and loyal following. They are in the business of promoting products. These are all great ways that you can use to advertise because the content appears more organically. If you are more interested in immediate results, there are even growth services, such as Growthoid, that you can use to get Instagram followers. These are, however, just a few ways. If your brand or business wants to establish a marketing or advertising campaign on Instagram, here are a few things that you can do.

Have

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Regus owner IWG says new Covid variants will push profits lower

IWG, the world’s largest flexible space provider, has said lockdowns and new Covid variants will push profits this year “well below” 2020 levels.

The company, formerly known as Regus, reported a £620m annual loss for 2020, when its finances were hit by social distancing rules, and working from home resulted in empty offices.

The UK-listed company, which is headquartered in Switzerland, reported strong recovery in some markets including the US. However, occupancy levels across the whole group were lower than expected because of “the prolonged impact of Covid-19, including continuing lockdown restrictions and the emergence of new variants of the virus in some markets”.

“Accordingly, this will delay the anticipated recovery in our business and, given the operational gearing of the group, is expected to have a significant impact on the group’s results for 2021,” IWG said, adding that underlying earnings would come in “well below the level in 2020”.… Read the rest

Why Machines Don’t Speak Spanish Well (and Why They Should)


7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


This story originally appeared on The Conversation

By Elena González-Blanco , IE University

Every day people talk more naturally about artificial intelligence (AI). We are getting used to this label – with a meaning for many still surrounded by an enigmatic halo – penetrating our routine more frequently.

Without being barely conscious, we smile to unlock the mobile phone without knowing that after that second in front of the camera, thousands of pixels converted into data feed deep learning algorithms at high speed. These are today capable of automating facial recognition in percentages greater than 98% accuracy.

The hatching has been stellar. We can consider the victory of DeepMind against the world’s first Go player in 2016 as an essential point. In just 5 years, the

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