Plotting all of the above factors on to a matrix gives us five generic business-level strategies. The company’s core mission is to be the leader in solving the dynamic needs of convenient customers.
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Although alignment of strategic initiatives is a corporate-wide effort, considering strategy in terms of levels is a convenient way to distinguish among the various responsibilities involved in strategy formulation and implementation. Choosing an ad agency may prove more effective due to their understanding of the country and market they are doing business in. So, these strategies are the course of action selected by a firm for each line of business or SBU individually and intend to attain competitive advantage, in separate lines of business, which the firm is having in its portfolio currently. Knowing how to set objectives is not exactly rocket science in terms of complexity, but any strategist should know … Read the rest