This Event Planner Generated Over $2 Million In Sales For Black Businesses During Pandemic

Memphis-based event planner Cynthia Daniels generated over $2 Million in Sales for Black-owned businesses during the pandemic.
Daniels exceeded her own expectations, to say the least. The evolution of what happened in 2020 was not a part of her master plan but it was truly a game-changer for many small businesses.

From Pennies to Profits

The pandemic impacted many Black-owned businesses. New and experienced entrepreneurs quickly saw sales plummet within days due to orders forcing brick-and-mortar operations to halt. Even Daniels had to cancel 10 large-scale events due to gathering restrictions imposed by COVID-19.
At first, Daniels was going to take the year off and plan to come back strong in 2021. But a few viral posts changed everything. In an effort to support other businesses, she started sharing social media posts of her favorite black-owned products during Mother’s Day weekend. Her posts were a success, leading to a quick
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How to Begin Writing Your Lead-Generating Non-Fiction Book

10 min read

Opinions expressed by Entrepreneur contributors are their own.

Writing a book. It’s one of the most commonly held aspirations, yet is somehow perceived to be one of the most overwhelming and problematic roads to navigate. And when this life goal is coupled with the knowledge and recognition that a book can also mean huge business growth and enhanced levels of authority and status for business owners, entrepreneurs, solopreneurs, coaches, mentors, thought leaders and speakers (just to name a few), frustration can reach an all-time high when the pathway seems unclear.

All too often, this can mean that the ink of initial efforts has barely had time to dry before the writer gives up. This never fails to make my heart sink, because “I just don’t know where to start” is the main reason for people deciding against writing their book, despite it being

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Tugas Dan Wewenang Advertising Manager

Journal of Indonesian Economy and Enterprise (JIEB) is open access, peer-reviewed journal whose targets is to publish unique research papers related to the Indonesian economy and business points. It’s also often known as Cost Per Click on (CPC), is an internet advertising mannequin used to drive site visitors to websites, by which an advertiser pays a writer (typically a search engine, website proprietor, or a community of internet sites) when the ad is clicked. Pay-per-click is often related to first-tier serps (comparable to Google Advertisements and Bing Ads). With search engines like google and yahoo, advertisers typically bid on keyword phrases related to their goal market. In distinction, content websites commonly cost a set worth per click fairly than use a bidding system. PPC “display” ads, also known as “banner” advertisements, are shown on web pages with associated content material that have agreed to indicate advertisements and are typically not … Read the rest

5 Ways to Stick to Your Financial Goals in 2021

You might have already identified your financial goals to start in 2021, but a couple weeks into the New Year, how you’re going to stick to your financial goals is probably already creeping into your thoughts. It is a sad truth that many New Year’s resolutions fade by the time the calendar turns over to February, if not before. While setting goals is not something that can or should only happen in January, it’s also true that turning over a new year also helps inspire many people to turn over a new leaf in their life. So if that describes you, here are 5 ways to help you stick to your financial goals for 2021.

Know what is a goal and what is a task

The very first thing to do is to know what makes a good goal. You’ve probably heard of SMART goals (Specific, Measurable, Achievable, Relevant, Read the rest

Brooklyn Nets’ Kyrie Irving Fined $50,000 For Violating NBA COVID-19 Protocol

The NBA has fined Brooklyn Nets guard Kyrie Irving $50,000 for violating its COVID-19 protocol. He will also lose over $800,000 in pay for games missed due to having to quarantine. The organization released a statement regarding the events leading up to the penalty. 

“Brooklyn Nets guard Kyrie Irving has been fined $50,000 for violating the league’s Health and Safety Protocols, which among other things prohibit attending indoor social gatherings of 15 or more people or entering bars, lounges, clubs or similar establishments” Byron Spruell, President, League Operations, announced on Jan.15. “The violation occurred when he attended a private indoor party last weekend.”

“Irving will forfeit salary for any games he misses due to his five-day quarantine period, which will allow him to return to team activities on Sat., Jan. 16 if he continues to test negative,” Spruell continued.


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4 Steps to Demonstrate Your Commitment to Diversity

6 min read

Opinions expressed by Entrepreneur contributors are their own.

has been the talk of for years now, but little progress is actually being made. In the last half-decade, ’s proportion of black employees has gone from 3% to 3.8% — hardly any change at all. 

On the surface, it would seem as though tech is undergoing an epidemic of good intentions. Nearly every company sets high diversity expectations, and yet little changes from quarter to quarter. 

What is preventing these diversity initiatives from working? Tech cultures that are far too insular, and tech leaders unwilling to change them.

Bursting tech’s bubble

What leaders fail to understand is that diverse candidates can’t necessarily see their efforts as they happen. The Bay Area might seem big for those who are there, but the reality is that businesses there are predominantly chasing the same

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What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021. 

The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.

When I first started my business, I was naïve about a lot of things. I treated colleagues like competition, didn’t require clients to sign contracts, and charged way too little. But I was by and far the most naïve about taxes. Quarterly estimated taxes? What are those?!

For one, I didn’t get that I was supposed to pay my taxes four times per year.

Wait. What? If you just did a double-take, don’t worry. Many of us have been there before you. We get so caught up in creating our first invoice or picking a logo that … Read the rest

These are the 9 best books recommended by millionaires

Do you want to be a millionaire? Start reading as one.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Do you want to be a millionaire? Start thinking as one. And if you’re not sure how to do it, a logical first step is to start reading like one.

MillionaireMatch , a dating site for high net worth individuals, conducted a survey over the end of the year holidays to determine the books most recommended by millionaires. About 500 users were surveyed, and according to a site representative, their millionaire status was “verified” by financial documents submitted. The most popular vtext for millionaires⁠, topping a list with approximately 243 recommendations, was Eckhart Tolle’s Practicing the Power of Now ,

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