8 things solopreneurs must do to finish the year on the right track

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Ready to say goodbye to the turbulence and uncertainty of the past year? You’re not alone. Like your fellow solopreneurs, 2020 most likely brought you a whole new set of challenges that tested the resiliency and fortitude that made you want to strike out on your own in the first place. And, if you decided to start your business this year, the challenges were even more extraordinary.

The fact that you’re reading this now is a good sign you weathered the storm, and hearty congratulations are in order. But, of course, you can’t rest on your laurels. You need to prepare for 2021. So, before the … Read the rest

Stephen Curry and Under Armour Launch The Curry Brand

Under Armour has announced that it is launching a signature shoe brand for three-time NBA champion Stephen Curry called The Curry Brand.

The Curry Brand launched on Dec. 1. A percentage of Curry Brand’s annual revenue is intended to be invested in under-resourced communities. By the year 2025, Under Armour’s Curry Brand plans to create, at minimum, 20 safe places to play and support 125 programs that impact young athletes. It also aims to deliver opportunities to train more than 15,000 coaches — making an overall impact on more than 100,000 youth.

“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said of the partnership with Under Armour in a written statement. “I grew up doing a lot of things to give back to the community with my family — and continue that now — while Under Armour … Read the rest

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn.

Tell us about yourself. Who are you? Where are you based?

I’m Karen Etchells. Mom of five, grandmom to three. I still have a 16-year-old daughter at home. I live in eastern Connecticut with my husband, David, and two poodles.

I love where we live. It’s rural with picturesque farms and rolling hills, forests and ponds. I’m on a mission to live a healthier lifestyle, recently switched to a plant-based diet and make a serious effort to exercise (preferably outside) everyday.

What’s the elevator pitch for your business? Describe what you do.

Innovast Digital Marketing builds websites, creates content that ranks highly for SEO, and provides social media management services.

My biggest … Read the rest

Kamala Harris Reaches Out to Nurse And Frontline Workers On Thanksgiving

Vice President-Elect Kamala Harris has been extremely busy lately and she hasn’t even been sworn into office yet.

Last week, the California senator called a Bay Area teenager named Tyler Gordon after he posted a mural he painted and it went viral on Twitter. Over the weekend, Harris continued to reach out to a nurse in Chicago who is on the frontlines of the fight against the coronavirus. After speaking with the nurse, Harris shared the conversation on her Instagram account.

Earlier today @DouglasEmhoff and I called Talisa, a registered nurse in Chicago, and a few of our nation’s frontline workers to thank them for everything they have done in the fight against COVID-19. We won’t be able to get through this without them.

 

View this post on Instagram

 

A post shared by Kamala Harris (@kamalaharris)

Bonnie Castillo, RN, who is Executive Director of National Read the rest

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

How Ed Hennings Went From 20 Years In Prison to Sought After Business Man and Motivational Speaker

First degree intentional homicide is a Class A felony which results in a sentence of life imprisonment if convicted. This is the charge Edward L. Hennings originally received twenty-four years ago. Unlike most charged with such a serious offence, however, Hennings has not only found freedom outside of a cell, he also escaped the lifestyle that got him there and is now a respected business man, author and sought after motivational speaker. His story is one for the books, and the 180 mindset shift Ed Hennings made is one all should lean in and take note of. Every story worth reading, however, has a rising action that leads to conflict and Hennings’ began in his teens.

At the age of 19 Hennings started selling drugs, sharing that while he was doing pretty good in school, he got impatient. The thought of having to wait four more years before he could … Read the rest

Faizon Love Sues Universal For Racial Discrimination For Omitting Black Couple From ‘Couples Retreat’ Publicity Posters

The seeds of racism were planted in Hollywood many years ago, but it still bears the fruit of it today. According to The Hollywood Reporter, actor Faizon Love has filed a lawsuit against Universal for leaving him and his “wife” co-star Kali Hawk off posters promoting the 2009 movie, “Couples Retreat.” Love and Hawk was, coincidentally, the only couple that wasn’t white.

According to the lawsuit Love filed, he stated he was “aghast” when finding out that Universal included him and Hawk in the domestic movie poster but, took the couple off for the international version.

“Universal Studios had no problem featuring Black actors in the comedic film,” it says in the complaint. “But when it came to publicizing the film to international audiences, Universal Studios chose to segregate the motion picture’s White and Black actors… Rather than enjoy maximum visibility with the film’s release, Mr. Love was demoted … Read the rest

Apple Powerbeats, Smart Home Devices, and More Black Friday Deals to Check Out

There were tons of amazing early access deals leading up to Black Friday, but now that Thanksgiving is finally over, the deals have reached their peak. If you had to rethink the types of gifts to buy this year, we don’t blame you. That’s why we’ve rounded up 10 deals on everyday tech items that your friends and family will love. Be sure to use coupon code BFSAVE20 at checkout to get an additional 20% off your order (some exclusions apply). 

(Image via blurams)

1. blurams Dome Pro 1080p Security Camera – $40 (Reg. $59) with code: BFSAVE20

When it comes to home safety, you can never be too safe, even if you’re working from home. The blurams Dome Pro records crystal-clear 1080p security footage and uses AI-based facial recognition to detect humans, pets, and inanimate objects. blurams creates a database of frequent visitors that it recognizes and will alert … Read the rest

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.

First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.

Settle in for a long, technical post. Let’s do this.

The parts of technical SEO

Twelve categories that collectively make up technical SEO:

  1. Indexability
  2. On-page SEO
  3. Site speed performance
  4. Images
  5. Internal pages
  6. Links
  7. Redirects
  8. Duplicate content
  9. JavaScript
  10. CSS
  11. External pages
  12. Other

Without going too deep into the technicalities, let’s dive into some of the common issues within each category.

1. Indexability

Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read the rest

Black Power Clothing Releases The Ultimate Black-Owned Businesses Guide

A much-needed guide has just been released that lists businesses owned by Black people. Black Power Clothing has just announced that they have published The Ultimate Black-Owned Businesses Guide.

The free guide is now available on it’s website, Black Power Clothing. The company promises that the business guide will continue to grow and there will be more businesses added. The guide includes over 350 businesses and they are broken down into nine categories and 83 sub-categories to make it easy for shoppers to find what they’re looking for. The businesses listed in the guide also include online and local brick-and-mortar businesses.

“Millions of consumers want to change the world with their wallets,” said Tarek Williams, the founder of Black Power Clothing and the creator of the Ultimate Black-Owned Businesses Guide. “This guide allows them to support Black-owned businesses. By supporting these businesses, they are ultimately supporting the communities in Read the rest