Google fined €220m by French regulator over ad market abuses

Google has been fined €220 million by the French competition watchdog for abusing a dominant position in the online advertising market.

In a landmark case, the technology company also agreed to change its practices in the search for a level playing field in online advertising, the regulator said.

The settlement is binding only in France, but the changes could be implemented elsewhere as Google seeks to head off complaints over its dominant market position in other countries.

“We are committed to working proactively with regulators everywhere to make improvements to our products,” Maria Gomri, the legal director of Google France, said.

“That’s why, as part of an overall resolution of the [French] investigation, we have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies. We will be testing and developing these changes over the … Read the rest

How to create an advertising campaign on Instagram

There are a few things that you need to know if you are looking to create a successful advertising campaign on Instagram. Firstly, you need to have a verified account with at least 10 000 followers and you need to have an engaging bio that will catch the customers’ attention. Second, you can make use of paid advertisements or collaborate with influencers who have a large and loyal following. They are in the business of promoting products. These are all great ways that you can use to advertise because the content appears more organically. If you are more interested in immediate results, there are even growth services, such as Growthoid, that you can use to get Instagram followers. These are, however, just a few ways. If your brand or business wants to establish a marketing or advertising campaign on Instagram, here are a few things that you can do.

Have

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Regus owner IWG says new Covid variants will push profits lower

IWG, the world’s largest flexible space provider, has said lockdowns and new Covid variants will push profits this year “well below” 2020 levels.

The company, formerly known as Regus, reported a £620m annual loss for 2020, when its finances were hit by social distancing rules, and working from home resulted in empty offices.

The UK-listed company, which is headquartered in Switzerland, reported strong recovery in some markets including the US. However, occupancy levels across the whole group were lower than expected because of “the prolonged impact of Covid-19, including continuing lockdown restrictions and the emergence of new variants of the virus in some markets”.

“Accordingly, this will delay the anticipated recovery in our business and, given the operational gearing of the group, is expected to have a significant impact on the group’s results for 2021,” IWG said, adding that underlying earnings would come in “well below the level in 2020”.… Read the rest

Quality Assurance: Main methods and examples

Consistency in high-quality delivery of services and products gains loyal customers and increases the profit of the business. Quality assurance helps evaluate and support high performance without interruptions.

For many companies, quality assurance happens by chance and in a hazardous way. The output of high quality has to be thoughtfully designed and organized. Consistent assessment and review of the quality assurance methods mitigate the risks and allow keeping focus on product or service development.

What makes quality assurance important?

● QA guarantees customer’s satisfaction

● brand’s reputation become more robust due to consistent quality

● the losses for refunds and product replacement are reduced

● QA allows raising a price tag higher than the competitor’s

Phases of Quality Assurance

QA testing services company ensures that the software team follows the pre-determined steps and evaluates them at specific points. PDCA cycle or Demining cycle form a process of QA, which comprises … Read the rest

Facebook investigated by UK and EU competition watchdogs

Facebook is being investigated by UK and European competition watchdogs over concerns it uses advertising data to gain an unfair advantage over rivals.

The Competition and Markets Authority is looking into whether it uses information to benefit its own services, such as Facebook Marketplace.

The European Commission is examining if Facebook violated EU rules by gathering data from advertisers to compete with them in providing classified ads.
Facebook said it would cooperate fully.

It said it will demonstrate that both the UK and EU investigations are “without merit”.

The CMA said Facebook collects data through its digital advertising service as well as its single sign-on option. This allows people to sign-in to other websites, services and apps using their Facebook log-in details.

The watchdog said it is examining whether the company has unfairly used the data to compete with people and businesses who use Facebook Marketplace, where firms and users … Read the rest

5 Customer Success Trends to Know in 2021

Customer success is vital to a company’s overall success, especially for online businesses. According to a report by Walker, customer experience will rise as the biggest brand differentiator in 2021—even bigger than price and product—so driving customer engagement and enhancing their overall experience with your brand is a must.

Analyzing Customer Behavior and Customer Success

With all the user behavior analytics available today, online businesses need to know how to use the information they collect to generate more revenue and reduce churn.

Effectively analyzing your customers’ data will work wonders for your customer success efforts. You will be making decisions based on real-life information and not mere hypotheses and conjectures. That said, failing to make the most out of the data you have leads to missed opportunities.

To give you a head start in optimizing your customers’ journey, we’ve put together five important customer success trends for businesses to look … Read the rest

Drop June 21 obsession or we risk losing gains, says scientist

Moving too quickly to reopen society risks losing the gains made so far, experts have said, urging caution about the easing of restrictions on June 21.

Professor Robin Shattock, of Imperial College London, said he was concerned that not enough people were vaccinated, particularly in areas that have high levels of the Indian variant.

“We just need to be careful we don’t unlock too quickly and lose those gains that we’ve got,” he said yesterday at a Royal Society of Medicine webinar.

“If we are talking about a delay, we’re talking about a delay of weeks, not months any more. That could be very significant. I’m not so sure why everybody is absolutely obsessed by fixing it to a date and not fixing it to the data.”

He said that within a few weeks we would be “able to see real data, whether the vaccines we’ve rolled out have prevented … Read the rest

Google introduces new hybrid work model for employees.

After employees started voluntarily returning to company offices last month, since the pandemic, google decided to give them more flexibility with respect to where they choose to work from.

CEO, Pichai, implemented a rearranging of the offices to create more features, covering the ‘hybrid’ return to work structure.

In addition to the 3 days in office and 2 days from “wherever they work best”, announcement in December, Google has offered more opportunities for their employees to move around.

Employees will be allowed to apply to work from different office sites from mid-June and more information on this will be provided soon. At the same time employees will have the option to work away from their assigned offices for a 4-week temporary basis.

Teams will be formed with people from different sites and places and hence increase the options of more remote roles. Employees will also be allowed to apply for … Read the rest

Made in Britain: Online marketplace ‘Buy Britain’

Michael Oszmann, Founder of online marketplace Buy Britain, discusses the idea behind his business and how plans to help other small businesses from within the UK.

In March 2020, Michael Oszmann lost his contract with Shell due to the pandemic and oil price crash. This left him with a decision to try and seek more work during the crisis, or to try something different. He decided to try and turn the negative situation into a positive and start something of his own.

The ensuing economic chaos, caused by the lockdowns, made him think that setting up an online marketplace with exclusively British-made products was an idea that could help to make a difference. Here, he tells us all about his business:

Tell us all about your business?

Buy Britain is a marketplace to discover goods made by local UK businesses. The company began in July 2020 and was officially launched … Read the rest

PEKO Precision Products: A Trusted Contract Manufacturing Partner for Industry Leaders

The heart of successful contract manufacturing is building a team that takes the time to thoroughly understand the customers’ products. The team of Program Managers, Manufacturing Engineers, Planners, Quality Engineers and other manufacturing and engineering personnel should have good communication between all of them. These team members must be able to communicate the customer needs to manufacturing processes. They should be able to monitor cost, quality, and delivery with the flexibility to adjust for optimization. The team of PEKO Precision Products ties all three aspects of cost, quality, and delivery together efficiently for complete customer satisfaction and aligns with the company’s goals.

Scott Baxter is PEKO’s Marketing and Business Development Manager. Like most managers at PEKO, he holds a degree in engineering and applies it to his normal business roles. His mission is to ensure that the company is connecting with customers that are looking for contract manufacturing and … Read the rest