Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual activity — you are in for a treat.

As a participant, you can gain valuable insights and meet individuals with shared interests. But as a host, you can use Twitter chats to drive meaningful engagement, promote campaigns, and increase your reach. If it seems like a complicated or foreign process, don’t worry!

How to use Twitter chats for your business

In this ultimate guide to using Twitter chats for your business, I spoke with experts who’ve driven results with this social media strategy (as well as learned from their mistakes).

Complete with examples, I’ll help you understand the logistics of a Twitter chat, the benefits for your business … Read the rest

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might already be running your own venture and a dose of motivation could help you take it to the next level. That’s why I’ve gathered 15 TED Talks that are growth fuel for entrepreneurs.

Run by TED, a nonprofit organization founded in 1984 for a conference that combined technology, entertainment and design, TED Talks are short conversations that pack a punch on a wide variety of topics. Today, TED Talks are available in more than 100 languages.

We all need a little extra inspiration to take the next step toward success — whatever that next step might be. … Read the rest

Editor’s note: The following is a guest post from our friends at Weglot.

International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic.

By optimizing your site content for international SEO, you can drive targeted search traffic to your website through different languages. This also helps you increase your website’s visibility across different search engines.

In this article, we’ll take a look at how you can improve your site’s international SEO.

How to improve your international SEO

International SEO involves applying the same basic principle of standard SEO to your website. In addition, there are some best practices that help ensure the languages you’ve translated your site content into also make use of your SEO efforts.

Here are some easy ways to improve your website’s international SEO:

1. Do keyword research for other

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that:

• The majority of consumers read (and care about) online reviews.
• The majority of consumers pay attention to how businesses respond to these online reviews.

Platforms like Facebook, Instagram, Twitter and Google are unavoidable parts of running a business today. They increasingly act as the primary connection between your company and its customers, and they also largely shape your online reputation.

While these interactions and your social media marketing efforts can be productive for your business, they’re also highly visible and can hurt you if handled haphazardly.

For instance, when someone posts negative feedback on Google, all of your current and potential customers can see it, as well as your subsequent reaction. Is that … Read the rest

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving you and your business a presence and profile in other countries in a relatively easy and inexpensive manner.

Using country-specific domain names to expand your global footprint

Domain names play an important technical role related to websites and email, but domain names can also be powerful, strategic tools for entrepreneurs to use. One way to do so is to use domains is in a globally proactive manner, and by that, I mean using domains to help grow your business around the world.

How? Start by acquiring country-specific domain names to expand your global footprint and reach.

• What are country-specific domain names?
• Advantages of using ccTLDs.

The wait is over. You can now take advantage of a faster, more modern Bulk Search tool and purchase aftermarket domains directly from the GoDaddy Investor App.

First, our Domain Investor app. Now, whenever or wherever you are, you can take full advantage of GoDaddy’s Domain Auctions, giving you access to the largest domain inventory in the market. From searching to bidding and checking out, you can now use the Domain Investor app! No need to log into a computer for additional steps as the entire experience is synced to your account.

Don’t have the app yet? Get it here:

Next, our Bulk Domain Search tool. We completely revamped both the appearance and the performance of the tool. Buy one domain or hundreds of domains at a time. What’s new:

• Streamlined experience – from search to check out, an intuitive experience without recommendations for additional products
• File upload – our

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via Pinterest? Creating pin-worthy Pinterest images, of course.

Related: The ultimate guide to using Pinterest for business

Benefits of using Pinterest for business marketing

Before we go any further, let’s explore why Pinterest is so beneficial for business marketing.

A lot of people are hanging out on Pinterest

According to Hootsuite, “Pinterest is now the third-largest social network in the U.S.” While it’s important to note that Pinterest is more search engine than a social networking site, some people still consider it a social media platform. And, with 88 million MAUs (monthly active users) in the U.S., it’s a great place … Read the rest

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing.

You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to know about SSL certificates and why all websites need to have one.

Welcome to SSL 101

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted connection between a web server and a browser. This secure tunnel ensures that all data passed between the web server and browser stay private. In other words, it lets customers know that it’s safe to browse, shop and enter their information on your site.

Every site needs an SSL certificate

Since 2018, popular browsers like Chrome, Safari and Firefox have been flagging websites as “Not Secure” if they don’t have an … Read the rest

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing.

You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to know about SSL certificates and why all websites need to have one.

Welcome to SSL 101.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser stay private. In other words, it lets customers know that it’s safe to browse, shop and enter their information on your site.

Every site needs an SSL certificate.

Since 2018, popular browsers like Chrome, Safari and Firefox have been flagging websites as “Not Secure” if they don’t have an SSL … Read the rest

Editor’s note: The following is a guest post from our friends at Weglot.

Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets.

The good news is that there are a number of ways you can localize your WordPress website. This typically includes offering language translation, image translation, and multiple payment options.

With this in mind, in this article, we’ll go over some of the ways you can localize your WordPress website and connect with people all over the world while being mindful of cultural differences.

1. Language is the first step for localizing

Before you can begin to address your visitors’ cultural differences, you need to make sure that they’re able to read and understand your website content. For this reason, the first step in localizing your WordPress site has to be the translation.

If you scour the … Read the rest