Opening the conversation about website security

The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too.

As a professional, you are the trusted party and first point of contact.

Much of what your clients learn about web technology and security specifically comes from you. In other words, you have the ability to impact your client’s online security posture.

The security of websites has an enormous effect on what you do as a website service provider, making it impossible to ignore.

You build websites and offer other important services, but we challenge you to start thinking about your client’s website security.

What would you do if there was a compromise?

Implications of a website hack for developers, web pros and agencies

The most tangible impact of having a client’s website hacked is time. The majority of you have already … Read the rest

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you.

So, what elements can you add to a landing page to draw in readers and convert them into paying consumers?

How to create an effective sales landing page

This post will share the elements of an effective sales landing page, including the layout and content elements that are most likely to resonate with audiences.

It’s important to note that there is no exact landing page formula that will work for every audience, brand, product or service.

You can start with landing page best practices, but you will need to tweak formulas to find the format that works best for your unique offering and business. To find the … Read the rest

How to network remotely with other business owners during the pandemic

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly can lead to new opportunities and new friendships. I’ve been a constant networker for the past 15 years, and I can’t tell you the number of introductions I’ve made to people or the opportunities that have come to me through a referral. But how do you network remotely now that COVID-19 has halted in-person gatherings?

Networking has slowed down for everyone in the last several months, but that doesn’t mean networking opportunities are lost.

 

Even if you’ve never tried networking yourself, or you need to find some new ways to network with other business owners during the pandemic, we can give you a few ideas.

In this article, we’ll discuss … Read the rest

7 security tips for working remotely

Working from home (WFH) has its benefits for both employees and employers, yet it also presents distinct challenges. One of those major challenges is cybersecurity and following security tips for working remotely. Keeping the computers and login credentials of employees safe as they view sensitive documents and open work emails on home internet connections is crucial for companies with remote work policies.

And many companies not only have remote policies now, but have even pushed to full remote in the crazy world of 2020 — some with plans to operate fully remote until mid-2021.

For instance, Google recently announced that all Google employees will work fully remote into June of next year. And while this may feel like a big move in a country desperately trying to return to normal, similar policies have already been adopted by other major Silicon Valley companies like Facebook and Intel.

With more … Read the rest

Tips to boost holiday sales in 2020 with Websites + Marketing

With the holidays rapidly approaching, you may already be starting to set out a plan to boost your holiday sales. Ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping.

In fact, ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%.

 

With a record-breaking online holiday season expected in 2020, take advantage of these ecommerce holiday preparedness tips to boost your sales.

1. Create a visually compelling store experience

Consumers tend to decide whether they want to buy at the store within the first few seconds of browsing. For this reason, it’s important to provide great visuals, make the information as easy and accessible to digest, and provide consumers with the right “proof” to make the purchase decision.

Here are some helpful tips on how to design your store to … Read the rest

How to successfully integrate webinars into your sales funnel

When the COVID-19 pandemic started wreaking havoc on small business owners, all I could think about was how much I wished I had more systems in place to earn additional income. If you’re anything like me, you too have been thinking a lot about how to increase your revenue in your online business. With the continuing uncertainty of the times, it’s more important than ever to offer maximum value to our clients, while improving our bottom line. With that in mind, one of the things I’ve been researching extensively lately is the webinar sales funnel.

I believe it’s the next logical addition to my online business, and I want to share with you everything I’ve learned about how to successfully integrate webinars into your sales funnel.

Who knows? You might decide webinars make perfect sense for your business too!

The benefits of incorporating a webinar sales funnel

There are many … Read the rest

Sell your products on Facebook and Instagram

There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month.

As a small business owner, you want your products to be found. More importantly, you want your products found by as many of the right people as possible.

Sell your products socially

At some moment in time, a person clicked Follow on your Facebook or Instagram page. Something piqued their interest. Your followers may range from passing curious to faithful fans, but what you post shows up in their feed.

Every time you post, you’re building a relationship with your followers. And the beauty of social media is the ability to have conversations with your followers, and for them to share your posts with their friends.

The best part of all? Now you can connect … Read the rest

How to prioritize clients during uncertain times — and why you should

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media.

One thing has become clear: during uncertain times, companies need to care for their customers — and ideally go above and beyond to do it.

 

“Particularly in times of crisis, a customer’s interaction with a company can trigger an immediate and lingering effect on his or her sense of trust and loyalty. As millions are furloughed and retreat into isolation, a primary barometer of their customer experience will be how the businesses they frequent and depend upon deliver experiences and service that meets their new needs with empathy, care and concern,” suggests McKinsey & Company experts.

If you have yet to prioritize your client care and the experience provided, here are some … Read the rest

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even analysis.

A break-even analysis helps you understand if an investment will pay off and when you can expect to turn a profit.

 

Keep reading to learn more about what a break-even analysis is, why it can be helpful to your business, and how to do your own break-even analysis for a new business or business expansion project.

What is a break-even analysis?

A break-even analysis is a type of analysis in which business owners or managers run the numbers to decide if a new business or a business project is going to pay for itself or break even.

A break-even analysis tells you if a
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Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online.

For the first time, people who were used to going into the office every day were plunged into the deep end of the working-from-home pool. As our new normal continues to unfold and restrictions are lifting, you might be wondering — should your company continue remote work after COVID-19?

In this post, I’ll share the pros and cons to both returning to the office, and continuing remote work.

Returning to the office post-pandemic

Making a decision to return to the office when it is considered safe in your area is a difficult decision. Read on to learn some pros and cons of returning to the office.

Pros:

  • Employees will have the chance to engage with one another face-to-face, which can
Read the rest