The Curry Brand launched on Dec. 1. A percentage of Curry Brand’s annual revenue is intended to be invested in under-resourced communities. By the year 2025, Under Armour’s Curry Brand plans to create, at minimum, 20 safe places to play and support 125 programs that impact young athletes. It also aims to deliver opportunities to train more than 15,000 coaches — making an overall impact on more than 100,000 youth.
“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said of the partnership with Under Armour in a written statement. “I grew up doing a lot of things to give back to the community with my family — and continue that now — while Under Armour … Read the rest