Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn.

Tell us about yourself. Who are you? Where are you based?

I’m Karen Etchells. Mom of five, grandmom to three. I still have a 16-year-old daughter at home. I live in eastern Connecticut with my husband, David, and two poodles.

I love where we live. It’s rural with picturesque farms and rolling hills, forests and ponds. I’m on a mission to live a healthier lifestyle, recently switched to a plant-based diet and make a serious effort to exercise (preferably outside) everyday.

What’s the elevator pitch for your business? Describe what you do.

Innovast Digital Marketing builds websites, creates content that ranks highly for SEO, and provides social media management services.

My biggest … Read the rest

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.

First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.

Settle in for a long, technical post. Let’s do this.

The parts of technical SEO

Twelve categories that collectively make up technical SEO:

  1. Indexability
  2. On-page SEO
  3. Site speed performance
  4. Images
  5. Internal pages
  6. Links
  7. Redirects
  8. Duplicate content
  9. JavaScript
  10. CSS
  11. External pages
  12. Other

Without going too deep into the technicalities, let’s dive into some of the common issues within each category.

1. Indexability

Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read the rest

Unleashed Productions: Showcasing businesses & exceeding goals

Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram.

Tell us about yourself. Who are you? Where are you based?

I grew up in Kansas City and went to college at the University of Kansas. While I left that area in the 80s, it is still deeply embedded in me. I am a diehard fan of my Kansas Jayhawks and was thrilled to see my Kansas City Royals and Kansas City Chiefs win recent championships.

My career took off as an author as I wrote a total of 13 books on the CorelDRAW Graphics Suite. Along with the books came magazine articles, seminars, conferences and boot camps where I trained thousands of CorelDRAW users over a period of more than … Read the rest

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP).

Whether customers realize it or not, they use unique selling propositions to decide what to buy and who to buy from. When shopping for a new laptop, someone who values price may choose a more affordable option over a high-performance, high-price product. Or, a health-conscious customer shopping for new makeup may choose a brand that is all-natural versus a brand that uses chemicals in its products.

Customers use unique selling propositions to decide what to buy, so brands must use USPs to show customers why they should buy from them.

Let’s look deeper into what USPs are, why they are important and how to write a unique selling proposition that will attract and keep customers.

What is a unique selling proposition?

A … Read the rest

Real-life advice to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic.

In August, online sales increased 42%, year over year, and consumers spent $63 billion, according to Adobe Digital Economy Index. To give you an idea of just how much more online shopping we’re doing, in 2019, there were only two $2 billion days outside the holiday season.

As of August, there were 130 days that passed that milestone.

Experts say holiday shopping will start earlier than ever this year, with some large brands already teasing Black Friday and other deals. Data from Google shows that 75% of U.S. shoppers plan to shop more online this holiday season than in the past. A recent LivePerson survey of more than 2,600 international consumers found that more … Read the rest

Financial Foreign exchange Software program For Large Profits

The Financial Statement for your business might be the single most referred to report that your organization will produce. If you go to a toystore, you trade money on your toy. Buying and selling is the shopping for and selling of products and providers. Advertising to a target audience solely through the internet. Could be email advertising, content material advertising, and so forth. Earlier than any potential investor comes to a decision to put money into your enterprise, they may wish to view what you are promoting’ monetary well being, the best way that they’ll do that is by looking at your financial report; investors, like lenders, will want to judge your company sound, so that they will guarantee a return on their funding. For example, when comparing the key monetary statements of a for-revenue to a non-profit group, you’ll discover that regardless that each are studies of economic value, … Read the rest

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective.

While it’s likely true that the vast majority of hacks occur due to client error (like using 123456 as a password) rather than you or the host. However, the issue might not be quite so simple.

In fact, there are a number of good arguments for helping your clients with cybersecurity.

One is the moral argument. As is painfully obvious from the number of articles now popping up on how to secure your online store for the holidays, the perennially popular searches on improving website security, and the recent boom in guides for protecting websites during the pandemic, you might be surprised … Read the rest

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly.

How can marketers ensure that their business is appearing in search results for relevant keyword queries on Google?

The answer is Google AdWords campaigns. They’re quick, effective ways to ensure your website listing is displayed in front of relevant customers. Businesses that need results immediately are using Google AdWords to drive customers to their business.

In this post, we’ll explore five reasons why you should advertise with Google AdWords. Before we do, let’s examine the capabilities of Google AdWords and why the ad platform is effective in driving customers to a company’s website.

What is Google AdWords?

Google Adwords is an ad platform that businesses use to reach customers on Google, the largest … Read the rest

Seahawk: PSD-to-WordPress specialists

Tell us about yourself. Who are you? Where are you based?

We are Seahawk, based in Boston and New Delhi. Our company specializes in marketing and WordPress professional services. We’ve been GoDaddy Pro partners since the program first launched.

The co-founders of Seahawk, Ryan and Gautam, met through the GoDaddy Pro program. Gautam won the GoDaddy India award for Bijness Bhai, which caught Ryan’s attention. They met and quickly started working together.

Today, Seahawk is a 50+ person company dedicated to helping brands around the world with their marketing.

What’s the elevator pitch for your business? Describe what you do.

Seahawk is a marketing and WordPress services company for brands around the world. We help brands build custom websites through our PSD-to-WordPress conversion process and offer a wide range of marketing services. Seahawk also operates professional service departments for large enterprises.

What inspired you to start your business? How Read the rest