Category: News

The co-founder of DigiCards shares how business owners can increase engagement with teams that are working remotely.

The deaths of Ahmaud Arbery, George Floyd, and other unarmed Black men and women by the hands of police and white vigilantes have sparked ongoing protests against racial injustice. With new calls for reform and justice for those killed, one man decided to create a series to help to memorialize those impacted by police brutality.

Chris Colbert is the creator and executive producer of Say Their Name, a podcast series that follows the stories of seven unarmed Black individuals who were assaulted or killed by the police as a way to humanize those who have lost their lives to police brutality through DCP Entertainment. Each episode explores the individual’s story from the eyes of those closely involved in the case as well as friends and family members of the victims. In an interview with BLACK ENTERPRISE through email, Colbert says he purposefully choose stories of unknown cases … Read the rest

With global tourist arrivals expected to be down anywhere from 58 to 90 percent throughout 2020, tourism brands are having to rethink the way they market themselves. Here’s what’s working.

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This article originally published on GoDaddy’s OpenWeStand.org website.

There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take full advantage of your customers’ willingness to spend throughout the entire holiday season.

1. Accept things are different this year on Black Friday, Small Business Saturday and Cyber Monday

Your first course of action is to unequivocally accept that everything will be different this year. Many stores are still closed for indoor shopping.

And, while many innovative efforts have been implemented thus far (like retailers taking reservations to shop in their store, organizing outdoor pop-up shops, or utilizing one in one out policies to limit crowds) that’s not going to cut it for big sale days where demand will be … Read the rest

Where you’ve been doesn’t determine where you can go. Bun Bydaway is a prime example of this. After being incarcerated seven times and serving 11 years on probation, the Wilmington, Delaware, native channeled his skillset into serial entrepreneurship, helping him earn 7-figures.

From his luxury car rental business where he rents extravagant cars for those looking to floss in rap videos and photoshoots to his real estate deals to his studio and live entertainment business, Bydaway’s life has done a complete 180. More inspiring than his story though, is his desire to help others that are currently in the situation he once found himself in.

Reflection Allows for Redirection

When asked what served as a wake-up call to get his life together Bydaway says, “I think it was the last time going to prison. All the other males in my family are majority in prison or dead…I was the last … Read the rest

Managers should project calm — but they’realso human.

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As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII) — is in high demand among hackers, which is why it’s important to implement webform security best practices on your small business website.

What do hackers do with PII?

Hackers don’t usually have a direct interest in your customers’ PII. Instead, they profit when they sell the data on the dark web (also known as the online black market) for a median price of $21.35 per record.

For example, a hacker can tap into a rental property manager’s database to extract credit card information. The going rate to destroy someone’s credit or steal their identity is less than $25.

Cyber thieves then mine the information … Read the rest

Pascale Rowe, also known as Ms. Bling, stepped out on faith when she left her career at American Express. Making a respectable $70,000 annually as a sales rep for the company, Bling decided it was time to leave behind her financial security, benefits, and 401(k). Born of Haitian descent, Bling developed a brand, social identity, and more importantly a business utilizing social media as her main marketing tool.

A failed marriage and negative bank account provided Bling with the determination she needed to find a way to succeed. “I was a wreck,” says Bling. I had no idea how I would turn my passion into profit, but I knew that I would not give up.”

For 125 years, Swarovski has been producing its precision-cut crystals seen across entertainment, fashion, and design. Bling saw an opportunity in the market to use a well-known brand in her designs that catered to … Read the rest

The more you learn, the better you lead.

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