A letter from 100 industry leaders urged lawmakers to consider a new relief effort aimed at supporting small businesses hardest hit by the pandemic for the next several months.
5 tips to build better teacher websites
Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one.
Whether it’s online classes, laptops in the classroom or multimedia-based lessons, the ways we teach and learn are continuously evolving. This is a lesson that the COVID-19 pandemic has certainly made clear to educators nationwide.
A website is your learning hub as a modern-day educator.
Luckily, several tools can greatly improve or help you build your website, without having to learn any new technical skills.
Whether you’re a full-time teacher looking for a better way to deliver course materials or a part-time tutor who’s trying to build up your side hustle, this article can help.
Below you’ll learn why every modern educator today needs a website, along with five tips … Read the rest
Overlooked Ways for Local Businesses to Boost Sales During the Crisis
7 min read
Opinions expressed by Entrepreneur contributors are their own.
I’ve watched these last few months as Amazon and its big box friends have enjoyed rapid expansion while many of my neighborhood shops have shriveled on the vine. According to the U.S. Chamber of Commerce, one in five small businesses has had to close its doors since the crisis started, and even with things starting to reopen, brick-and-mortar shops face a sink-or-swim challenge.
It’s ironic, because support for local retail has never been higher. From the push to save local stores shuttered by the crisis to support for black-owned businesses in solidarity with Black Lives Matter, our value system has been triggered in a way it hasn’t been before. Consumers are willing to go the extra mile (and spend more) to support shops in their own backyard and use their buying power to send the
Diversity Consultant: Racism Is Real and Corporate America Must Teach Its People To Be Inclusive
Diversity and inclusion have been hot topics as of late, inspiring an onslaught of reactive commentary, corporate initiatives, and organizations scrambling to behave thoughtfully and with a sense of urgency in response to the current state of affairs. Employing a more proactive approach, especially informed by a seasoned practitioner, generally yields greater returns. Enter Korn Ferry Executive Search Consultant and Practice Leader Louis Montgomery Jr.
Black Enterprise sat down with Montgomery to discuss key issues associated with D&I and how organizations can successfully chart the way forward. Having held multifaceted roles in the human resources and D&I space with several major Fortune 100 firms including IBM, Celanese Corp., PepsiCo, Kraft Foods, Altria, AES, and Serco, Montgomery knows his way around the issues that have emerged front and center in today’s volatile business climate. An author and frequent speaker on topics related to workforce talent acquisition and management, leadership and diversity … Read the rest
How Can I Make Sure My Team Meets Deadlines?
I get antsy when I haven’t heard anything as a deadline nears.
How to legally protect your business name
A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered.
Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.
How to legally protect your business name
Here are five steps to help make sure the name you choose for your business is legally yours to use and keep for the long run.
- Do your homework.
- Register the business name in your state.
- Secure a domain name.
- Trademark your brand.
- Protect your trademark.
Let’s jump in.
Important note: A business name is completely different from a trademark. Company names can be used as trademarks if they are associated with goods and services, but there … Read the rest
This Art Consultant Wants To Create A New Era Of Celebrating Black Art
Black culture has become the muse for many artists around the world. However, the professionals that make up the industry do not often reflect the same diversity. One woman has made it her mission to disrupt the art world by celebrating Black art.
Alaina Simone, the owner of an art consulting agency, is centering Black artists on the mainstream stage. Her love of art came from seeing a different side of life outside of the traditional working roles like her parents had.
“I remember seeing Alvin Loving as a very small child, who was a friend of my family in Flint, Michigan, at a gathering and being intrigued by the man with the locks and jeans. He was the coolest at the party, and I was beyond curious,” Simone tells BLACK ENTERPRISE via email.
“He was completely different from my parents’ friends of doctors, teachers, and lawyers, which was … Read the rest
5 Product Marketing Strategies to Get Costumers to Take Action
Balance obeying the data and knowing when to take risks.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it is the products that create an overall impression. Brand marketing is an important component in raising your brand’s prestige and overall favorable perception, but customers want to be part of the picture and feel that advertising is as much about them as it is about the brand. Smart product marketing engages consumers and focuses on products or services that will be useful to them. Your brand will only be as strong as the customers who feel a strong connection to what you are offering. These five strategies will help you revamp your product marketing strategy.
1. Research new products with existing data
A product launch
Your Business Said Black Lives Matter, But What Has It Done to Prove It?
The adage is right — talk is cheap. Actions are what matter and are how customers and others will hold you accountable.
How to become a freelance web developer
Getting started in the world of freelance web development is not an easy task.
In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary skills and abilities to deliver the results they demand.
Fortunately, a part-time side hustle as a freelance web developer can provide an excellent opportunity to gradually get some experience before making a full-time commitment.
How to become a freelance web developer — A comprehensive guide
This guide will cover everything you need to know if you’re considering taking the leap into freelance web development, including:
- Understand the benefits of being a freelance web developer
- Understand the challenges before committing to freelancing
- Decide if you have what it takes to be a successful freelancer
- Understand the contractor-client relationship
- Make a plan for your new freelancing