Pamela Cook talks to Business Matters about why her data-tech company, InfoShare, looks to identify and help vulnerable people through data.
What is the background to your business?
Infoshare was born in Kingston-Upon-Thames over 20 years ago. Its inception was a result of the growing role that data has in all our lives and the recognition of the real-world impact when that data is inaccurate. Due to advances in technology, things like AI and machine learning have moved out of science fiction and into the mainstream. However, any software that uses data is only as good as the data that goes in – ‘good enough’ data is no longer good enough when the insights gained are relied upon to make critical decisions. There was an opportunity to help organisations to trust in their data, so they could use it for good.
I took over as CEO of InfoShare in 2010, … Read the rest