8 things solopreneurs must do to finish the year on the right track

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Ready to say goodbye to the turbulence and uncertainty of the past year? You’re not alone. Like your fellow solopreneurs, 2020 most likely brought you a whole new set of challenges that tested the resiliency and fortitude that made you want to strike out on your own in the first place. And, if you decided to start your business this year, the challenges were even more extraordinary.

The fact that you’re reading this now is a good sign you weathered the storm, and hearty congratulations are in order. But, of course, you can’t rest on your laurels. You need to prepare for 2021. So, before the … Read the rest

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn.

Tell us about yourself. Who are you? Where are you based?

I’m Karen Etchells. Mom of five, grandmom to three. I still have a 16-year-old daughter at home. I live in eastern Connecticut with my husband, David, and two poodles.

I love where we live. It’s rural with picturesque farms and rolling hills, forests and ponds. I’m on a mission to live a healthier lifestyle, recently switched to a plant-based diet and make a serious effort to exercise (preferably outside) everyday.

What’s the elevator pitch for your business? Describe what you do.

Innovast Digital Marketing builds websites, creates content that ranks highly for SEO, and provides social media management services.

My biggest … Read the rest

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.

First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.

Settle in for a long, technical post. Let’s do this.

The parts of technical SEO

Twelve categories that collectively make up technical SEO:

  1. Indexability
  2. On-page SEO
  3. Site speed performance
  4. Images
  5. Internal pages
  6. Links
  7. Redirects
  8. Duplicate content
  9. JavaScript
  10. CSS
  11. External pages
  12. Other

Without going too deep into the technicalities, let’s dive into some of the common issues within each category.

1. Indexability

Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read the rest