Amid COVID-19, Brittany Pickens saw an opportunity that could directly impact the people disproportionately affected by COVID-19. The New York native, who now resides in Atlanta, launched The Juice Girl in August because of one pressing question she continued to ask herself. What is essential right now? Picken’s answer is simple. Our health.
Pickens shared with BLACK ENTERPRISE why she started The Juice Girl, how she is differentiating herself, and advice for women starting a business during the pandemic.
What prompted you to start the The Juice Girl?
During the pandemic, I had to think about what’s essential. I realized that all the restaurants were closed and the juice bars were the only thing open. COVID is very serious and it’s very important to boost your immune system at this current time. After that, I decided to start my own juice company.
How do you differentiate yourself in the juicing market?
I think within the market I stand apart because I’m bringing new and fresh handmade recipes to the juice market. Customer service and satisfying my customers needs are top priority for me. The Juice Girl is big on customizing juice to a specific customer’s liking. We have a menu of options but each is customizable to fit the individual. We also offer a delivery service in metro Atlanta, which allows us to meet customers where they are.
Tell us about your offerings.
There are five Juice Girl drinks:
PINEAPPLE SUNRISE – Pineapple, Strawberries
GREEN GODDESS – Cucumber, Green Apple, Lemon, Kale, Kiwi, Sea Moss
CARROT PARADISE – Carrots, Lemon, Pineapple, Sea Moss
BEET BERRY – Beets, Strawberries, Blueberries, Ginger, Raspberries, Sea Moss
KICK-START – Lemon, Strawberries, Pineapples, Kale, Mango, Sea Moss
And two Juice Girl shots:
GRASS IS GREENER – Wheatgrass, Ginger, Sea Moss
BOOST ME UP – Oranges, Lemon, Turmeric, Ginger, Sea Moss
What advice do you have for women itching to start their business during the ongoing pandemic?
Work hard and deliver a great product. You can’t allow the current state of the country to stop you. Just start! Start where you are with what you have and believe in yourself because all things are possible.