For many SEOs, achieving more organic traffic from Google is the ultimate goal. And while there’s no one single silver bullet that will guarantee success, there are a number of steps you can take to improve your chances. In this article, you’ll discover some of the most effective methods for increasing your organic traffic from Google.
1: Identify The Keywords That Drive Your Competitor’s Traffic
In this first step, you’ll want to go after keywords that have a decent amount of search volume and are currently being under-served by your competitors. The best way to do this is by using a tool like SEMrush, which will allow you to see the keywords your competitors are targeting, as well as the search traffic they’re generating from those keywords. Once you have a list of target keywords, you can begin incorporating them into your content and website architecture in order to steal some of that traffic.
2: Optimize Your Site For Google’s Mobile-First Indexing
One of the biggest changes to hit SEO in recent years has been Google’s mobile-first indexing initiative. This basically means Google now indexes websites based on their mobile version, instead of the desktop. And if your site isn’t mobile-friendly, then you could be losing valuable traffic from Google searches made on mobile devices.
In other words, if your current strategy doesn’t take into account the fact that a growing percentage of Google queries are being made on mobile devices, then you could be headed for trouble. This is because Google is now starting to favor sites that are mobile-friendly and penalize those that aren’t. So if you want to stay ahead of the curve, you need to start optimizing your site for mobile devices.
3: Publish High-Quality Content On A Regular Basis
One of the most important factors in achieving more organic traffic from Google is to publish high-quality content on a regular basis. This means your site needs to provide blog posts and articles that solve the problems and meet the needs of your target audience in an in-depth way. By publishing this kind of high-quality content, you’ll be able to attract backlinks from other sites that are relevant to your industry. This will help improve your site’s topic relevance and search engine rankings in the process.
4: Use Structured Data Markup
Structured data markup is a way of “tagging” your content so that it can be understood by search engines. This tagging helps Google better understand the content on your site, which can result in higher rankings and increased traffic from Google.
There are a number of different types of structured data markup, but the most common is schema.org. If you’re not currently using structured data markup on your site, then you should start doing so as soon as possible. You can also hire an SEO Company Tampa Bay service to do this work for you, which will help reduce your workload, especially if you don’t consider yourself tech-savvy.