Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

How Ed Hennings Went From 20 Years In Prison to Sought After Business Man and Motivational Speaker

First degree intentional homicide is a Class A felony which results in a sentence of life imprisonment if convicted. This is the charge Edward L. Hennings originally received twenty-four years ago. Unlike most charged with such a serious offence, however, Hennings has not only found freedom outside of a cell, he also escaped the lifestyle that got him there and is now a respected business man, author and sought after motivational speaker. His story is one for the books, and the 180 mindset shift Ed Hennings made is one all should lean in and take note of. Every story worth reading, however, has a rising action that leads to conflict and Hennings’ began in his teens.

At the age of 19 Hennings started selling drugs, sharing that while he was doing pretty good in school, he got impatient. The thought of having to wait four more years before he could … Read the rest

Great Apps to Support Independent Sellers This Holiday


9 min read

Opinions expressed by Entrepreneur contributors are their own.


This article was written by Raqhelle Milbrooks, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT powered by Assemble is a freelance-matching platform leading the future of work. If you’re struggling to find, vet, and hire the right freelancers for your , Entrepreneur NEXT will help you hire the freelancers you need, exactly when you need them. From business to marketing, sales, design, finance, and technology, we have the top 3 percent of freelance experts ready to work for you

We are a month away from 2021 and the holiday season is here. Similar to early 2020, many individuals including your employees, will avoid the hustle, bustle and unpredictability surrounding in stores during Covid-19. makes it easy to shop safely online, which according to NPR, proved to be

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Gratitude in A Difficult Year

This year took so many twists and turns we haven’t been able to keep count– often leaving us in complete overwhelm with a whirlwind of thoughts and emotions. Grief, anxiety, and sheer disappointment are just a handful that comes to mind when we reflect on the endless amount of curveballs life has thrown over the past year. Tragedy and loss plagued the entire world, leaving us speechless day after day. Despite the darkness that loomed for what seems like an eternity there has been an outpour of positives that we can’t forget to remember. As 2020 quickly comes to a close, let’s take the time to decompress and reflect on the happier moments we were lucky enough to live through and witness. Even though Thanksgiving may look less traditional than previous years, we still can readily name some things that shift our hearts to a place of gratitude.

Family first

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Faizon Love Sues Universal For Racial Discrimination For Omitting Black Couple From ‘Couples Retreat’ Publicity Posters

The seeds of racism were planted in Hollywood many years ago, but it still bears the fruit of it today. According to The Hollywood Reporter, actor Faizon Love has filed a lawsuit against Universal for leaving him and his “wife” co-star Kali Hawk off posters promoting the 2009 movie, “Couples Retreat.” Love and Hawk was, coincidentally, the only couple that wasn’t white.

According to the lawsuit Love filed, he stated he was “aghast” when finding out that Universal included him and Hawk in the domestic movie poster but, took the couple off for the international version.

“Universal Studios had no problem featuring Black actors in the comedic film,” it says in the complaint. “But when it came to publicizing the film to international audiences, Universal Studios chose to segregate the motion picture’s White and Black actors… Rather than enjoy maximum visibility with the film’s release, Mr. Love was demoted … Read the rest

How to Prevent Your Company from Being Used for Evil From a Founder Who’s Been There

In creating something of meaning and scale, founders have an obligation to ensure their life’s work is not misused to inflict harm.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


Early this year, I encountered some staggering news: Practice Fusion, a company I founded in 2005 and left in 2015, had reached a settlement with the DOJ for suddenly partnering with an opioid manufacturer, and for encouraging doctors on the platform to prescribe opioids to patients.

I was horrified.

As someone with friends and family who have fallen victim to the opioid crisis, seeing my life’s work corrupted in this way has been especially devastating. How should I — and other founders — prevent something like this from ever happening again?

In the beginning, I’d founded the cloud-based, electronic

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Options for Teacher Student Loan Forgiveness

Loan forgiveness is a trade-off. It’s about incentivizing graduates to work in low paying or otherwise undesirable positions in exchange for erasing or significantly reducing their student loan balance. Without these programs, important community institutions would be severely understaffed.

If you’re a teacher or education student reading this, those criteria probably sound familiar.

Many school districts struggle to fully staff their schools, especially when it comes to certain positions. Loan forgiveness programs are one of the best ways for them to attract job candidates and retain them for long enough to make an impact.

Teachers have several options when it comes to loan forgiveness. Here’s what you should know about each one.

Teacher Loan Forgiveness

The Teacher Loan Forgiveness Program is the only federal loan forgiveness program specifically designed for teachers. Math or science teachers who teach in secondary schools or special education teachers can have up to $17,500 worth … Read the rest