What Is The Mortgage Interest Deduction?

If you’re looking to save some money when you file your income taxes this year, you might consider how your property can benefit you. There are several deductions homeowners can use to their advantage, one of which is the mortgage interest deduction.

Use the links below to navigate throughout the article, or read end to end for a more holistic overview of the mortgage interest deduction:

What Is A Mortgage Interest Deduction?

A mortgage interest deduction is a federal tax deduction that subtracts interest paid on a loan that was used to buy, build, or renovate a residential property from a taxpayer’s taxable income. When your taxable income decreases, so does the amount of money you can … Read the rest

Black Woman Entrepreneur Owns Two 7-Eleven Stores Right Across the Street From Each Other

Meet Alyson Rae Lawson, the CEO and founder of RaeLawson Enterprise LLC, a franchisee/operator of two 7-Eleven convenience stores with gas stations that are located right across the street from each other in Arlington, Texas. She is the only African American in her city to have accomplished this.

Originally from Dallas, Alyson is an HBCU graduate who earned her Bachelor of Science in Business Management from Hampton University and later, her Master of Business Administration from Texas A&M University.

She knew from an early age that she wanted to be a franchisee because her father franchised three McDonald’s in the Oak Cliff area when she was younger. By the age of 30, she herself was a 7-Eleven franchisee with not just one, but two locations.

She recently made history after partnering with a Black-owned wine brand whose products continue to sell out in her stores.

Challenges along the way

“It … Read the rest

A Business Leader’s Beginner Guide to Cybersecurity

Take advantage of available cybersecurity solutions to protect your business and its digital assets.

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Opinions expressed by Entrepreneur contributors are their own.

According to Statista, there are about 4.57 billion active internet users globally as of July 2020. This number is great for businesses, especially those that are powered by the digital economy.

As businesses continue to embrace the tech age as well as the opportunities that come with it, the presence of cybercriminals is increasing, too. The activities of these criminals cannot be ignored, as they are capable of crashing any . who wish to remain in business must pay better attention to .

Related: The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)

Whilst there is

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Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020.

We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help and contribute, and as an Online Store proprietor, you are in a unique position to make a significant impact.

The world has suddenly shifted into a near complete virtual landscape — with the continued uncertainty as a result of the pandemic, customers are looking to buy everything online. There’s a sense of great urgency around the way people are shopping right now — they don’t have time to waste. They want an efficient and effective way to get their products as soon as possible.

For this very reason, it’s crucial to start listing your products in major marketplaces like … Read the rest

How to Teach Your Teen to Budget Like a Pro

It amazes us how quickly our girls are growing up. Next month when school starts up again, we’ll have a fourth-grader and a kindergartener.

Even though we have some time before they are ready to move out of the house, we want to spend time now prepare them for the big transition. As a parent, you probably feel the same way too. 

One crucial piece of a financial foundation kids and in particular, teens, need to master is learning to budget (and sticking with it),

While they’re home now, you have a fantastic opportunity to get them comfortable with handling their money.

If you’re not sure where to start, here are some tips from fellow parents and experts in the personal finance space to make teaching this life skill a bit easier less stressful for you and your teen!

Teach Your Teen to Budget for Real Life

Teens or not, Read the rest

Account-Based Marketing Isn’t Going Away. Here’s Why.

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.

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In 2019, George Debb, managing partner at Red Rocket Venture,s extolled the virtues of account-based , writing, “If you are not using marketing techniques today, you probably should reassess your entire B2B and and execution efforts.” 

Twelve months and one global health crisis later, the statement continues to ring true — and with even more intensity. When Debb wrote the article, “The Rise of Account-Based Marketing,” he couldn’t foresee a future in which in-person meetings, quick conversations

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Black Voters In North Carolina Are More Than Twice As Likely To Have Mail-in Ballots Rejected Than Any Other Race

A new study of 2018 mail-in absentee ballot data from the State Board of Elections in North Carolina found ballots mailed-in by Black voters were rejected at more than twice the rate of any other race.

The study, conducted by ProPublica and WRAL News, raises concerns about the fairness of ballot counting and whether systemic racism is influencing elections.

According to the study, Black voters’ ballots made up about 14% of the about 104,000 ballots cast by mail in 2018. However, Black voters’ mail-in ballots saw a 14% rejection rate, which is more than twice the 6.3% rate for all voters statewide and easily the highest of all racial groups.

Black voters in North Carolina weren’t the only ones affected. Across all minority groups, voters were twice as likely to have their mail-in ballots rejected as White voters.

Local elections directors told ProPublica they were unaware of the racial … Read the rest

5 marketing lessons from businesses thriving during the COVID-19 pandemic

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA), told Marketing Dive:

“There was an amazing turnaround in marketing messaging that took place. Our analysis has shown that the relationship between consumers and brands has, in fact, strengthened.”

If you’re struggling to find a new messaging cadence to reach your audience as effectively as you once did and wondering how to improve business during COVID-19, use these stories to find inspiration, ideas and perspective shifts. As you read these marketing lessons, remember: Your marketing can thrive during COVID-19, you may just need to rethink the way you’re doing things.

1. Pivot your message

How will you reposition your product offerings and … Read the rest