Nice information, thanks. Politics are also an important aspect of the international manager’s job. A market expansion strategy is a more aggressive and proactive version of the flanker strategy.
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When you are ready to begin building your business plan, it is very helpful to ask yourself a series of thought-provoking questions to help develop the most strategic and most successful business plan for your business. The product and service mix is one of the most important ingredients for the global marketer today. The diverse demand for products and services in the era of globalization is mind-blowing. Presence of industrialized and emerging markets, increasing purchasing power, and the growth of Internet has made the customers aware, smart, and more demanding. The result is a greater competition between firms. Competition can be a local phenomenon. International markets can have less competition where the businesses can capture … Read the rest
