To become a global brand leader, the company needs to consider every aspect of its needs and wants. Journal of Organizational Computing and Electronic Commerce, 23(3), pp.273-286.
business level strategies relate specifically to
The reason why most of us make it in business is because of our unique positive ways of thinking. International firms should be sure that their plans fit the culture of the host country. Typically, U.S. firms feel that long‐term plans should be three to five years in length; but in some cultures, this time period is too short. Many countries must plan with the assistance of governmental agencies. And working through bureaucratic structures, policies, and procedures is often time‐consuming. Differentiation strategies enable companies to position themselves as industry-leading providers of unique products and services. This approach emphasizes quality over cost. Nordstrom, for example, offers designer goods and excellent customer service, which gives it a competitive advantage. … Read the rest