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Planning and Execution of gross sales and advertising technique is essential in advertising and marketing however writing good letters can also be an important art in advertising. Referensi : Philip Kotler dan Kevin Lane Keller, “Advertising Administration,” Pearson Education Limited, England 2012. eight. These constraints sometimes include appointing a trustee (usually a bank) to watch economic performance and to take appropriate actions on behalf of the bondholders, including taking possession of the hospital on behalf of the bondholders within the event of default; agreeing to set rates and fees to provide adequate income for debt service; agreeing to keep up the company existence of the hospital and to give the trustee veto power over any substantial disposition of assets or any merger with another institution; and working the institution to fulfill various indicators of economic efficiency and status (e.g., debt-to-fairness ratios). Gross sales departments tend to consider that marketers are … Read the rest